Responsible for the development and implementation of Pardot campaigns, the Specialist, Digital Marketing and Technology, will work with Marketing Managers across various regions to build and execute marketing campaigns developed by the Marketing Managers. Duties include, but are not limited to, setting up and running logic calls, building campaigns in engagement studio, testing campaigns, and leading post-campaign report reviews within Pardot.
Reporting to the Senior Manager, Digital Marketing and Technology, this is a critical role within the marketing team that works with various internal marketing, creative, and IT stakeholders to ensure email marketing campaign success.
To be successful, this person must understand association goals and processes and take part in ownership of Pardot. Important responsibilities include ongoing general maintenance, campaign and list upkeep and management as well as form creation and testing to ensure proper functionality of campaign assets.
This role requires creativity to bring new and innovative ideas, the ability to manage multiple projects and campaigns, and a collaborative mindset to work with multiple teams.
Major Duties & Responsibilities:
Creates and manages drip campaigns, with a strong focus on customer journey
Analyzes messaging in relation to customer journey and path within Pardot’s Engagement Studio
Develops dynamic lists within Pardot that ensures target audience is correct
Creates test campaigns and works with Marketing Managers for approvals before sending
Identifies the necessary adjustments and recommendations to continually improve performance and campaign process.
Communicates campaign progress and results to all relevant internal stakeholders
Uses Pardot and relevant Salesforce reports to analyze campaign metrics
Acts as a Pardot support person for other team members
Uses hands-on skills in configuration of CRM applications / Salesforce / Marketing Automation solutions
Builds on and improves processes within Salesforce and other marketing platforms
Works with Marketing Managers to receive and modify campaign assets.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Great people skills, team player, and entrepreneurial attitude with a priority on serving our audiences, members, and internal stakeholders.
Ability to work in a fast-paced, complex, collaborative, team environment
Strong knowledge of Pardot and understanding in basic Salesforce architecture
Significant hands-on work abilities with large scale, global projects/implementations a plus
Strong written and verbal communication skills
Great time management and organizational skills
Eye for detail and works well with others
Self-motivated, self-directed and ability to work independently and on a team
Desire to learn, quick thinker, analytical, detail oriented, and a creative problem solver
Knowledge of HTML a plus
Education: Bachelor’s degree or equivalent experience strongly preferred
Experience Level: Minimum 2 years of experience with advanced functionality of Pardot
Certifications:Salesforce, Pardot, or marketing automation badges or certifications
Technical Skills: Hands-on experience using Salesforce and Pardot
Why You’ll Love Working Here:
AVIXA is a global organization that celebrates diversity of thought, background, demographics, and experience.
The AV industry is truly inspiring, changing how people experience the world.
We’re headquartered in Fairfax, VA but also have a widely distributed team. We recognize that talented people live all over the world.
Our values: Trust, Heart, Courage. No buzzwords here. We take these seriously and live them every day.
Our people: you will be surrounded by some of the most talented, supportive, smart, and thoughtful leaders and teams.
It’s not all about work: generous PTO and holiday time off, flexible working hours, option for a Compressed Work Week (i.e., 9/75 work week, or every other Friday off)
The perks: AVIXA offers comprehensive medical, dental, and vision benefits, 401k plan with company matching, pet insurance, learning and career development opportunities, education assistance, and more!
This description describes the general duties and responsibilities of the position. It is not a complete list of duties, and the employee may be required to take on additional duties and responsibilities as required by the needs of the association.
EEO Policy Statement: It is the policy of AVIXA to provide equal employment opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to age, race, color, religion, sex, national origin, disability, sexual orientation, or any other category protected by law.”
AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 11,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.