POSITION OVERVIEW & DESCRIPTION

The Manager, Digital Marketing, functions as an essential team member who carries out the department‘s responsibility for planning, developing, implementing, and managing NACAC’s overall digital marketing strategy.

• Responsible for employing effective digital marketing strategies for NACAC events, education, and training programs, and more
• Leads activities such as email marketing, paid search, display and social advertising, among other channels.
• Builds processes within Pardot, NACAC’s marketing automation system, including but not limited to:
  •  Email marketing
  •  Email preference center and unsubscribe pages
  •  Develop landing pages and forms in Pardot with personalization and dynamic content
  •  Lead nurture programs
• Work closely with business development team to support sponsorship and exhibiting opportunities at NACAC events and programming
• Develop and articulate marketing campaign strategies and plans for events and education and training as needed
• Successfully liaise across the organization to support organizational goals and objectives
• Partner with NACAC’s communication team to align and adjust priorities and goals and to maintain a consistent brand voice
• Lead marketing analytics and metrics for each program or event and regularly track progress toward goal
• Prepare and analyze digital marketing campaign reports and apply that knowledge to the overall strategy to improve digital marketing efforts
• Continually test, iterate, and innovate to find new and superior methods to market NACAC events and programs
• Partner with NACAC’s web administrator to apply content and SEO best practices to take advantage of organic search engine marketing opportunities, to generate website traffic to meet marketing goals and objectives
• Develop and recommend new potential digital marketing opportunities
• Travel may be required to NACAC’s annual conference
• Perform other duties and responsibilities as needed

QUALIFICATIONS:  

• An ability to interpret data and to create actionable insights and communicate those insights to stakeholders and senior leadership
• Strong knowledge in Google Ads, Google Analytics, and other web analytics tools and platforms
• Experience with email marketing through a marketing automation platform (Pardot, HubSpot, Marketo) and audience segmentation
• Strong copywriting skills for marketing materials, specifically emails and landing pages
• Analytical and data-driven
• Strong project management skills
• Proven experience developing marketing plans and campaigns
• Strong technical aptitude with demonstrated HTML, CSS, and/or JavaScript experience
• 5+ years of experience leading digital marketing efforts, preferably in a nonprofit
• 5+ years of experience with web analytics tools (i.e., Google Analytics)
• Bachelor’s degree in marketing related field; Master’s degree a plus
• Search engine optimization (SEO) experience
• Experience leading large scope projects with cross-over departments and large teams
• Must have positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives
• Passion for marketing and familiarity with standard concepts, practices, and marketing procedures
• Desire to continually test and learn with a strong focus on data
• Strong focus on goal achievement
• Reliable team member and leader who is willing to do whatever is necessary to ensure our mutual team success

About NACAC (National Association for College Admission Counseling)

NACAC is the largest association in the world supporting professionals who serve students as they make choices about pursuing postsecondary education. The association works to expand access to higher education through policy, advocacy, convening, education, and training. It has a membership of more than 23,000, comprised of postsecondary admission professionals, high school counselors, independent educational consultants, and others based throughout the United States and globally. NACAC is fortunate to partner with 23 state and regionally based affiliate organizations that share a common mission to serve and support the needs of admission and counseling professionals. In addition, the organization cultivates special interest groups (SIGs). These “micro communities” nurture the growing diversity of interests across the association.

Connections working at NACAC (National Association for College Admission Counseling)