The Assistant Director of Brand Marketing oversees the VMI brand while managing and maintaining all brand assets and logo requests regarding VMI trademarks. Additionally, this individual assists with the development and execution of annual marketing and advertising plans to increase awareness of the VMI brand locally and nationally with the public and key constituents and stakeholders. In collaboration with other members of the communications and marketing team, the Assistant Director of Brand Marketing supports marketing needs of departments and offices across post while strategizing ways to best showcase the strengths of VMIâs unique undergraduate program, including accomplishments of current cadets, faculty, and staff, each academic program, ROTC at VMI, research opportunities, and more through the VMI social media accounts, Institute publications, and digital marketing collateral for optimal cross-channel promotion. This position reports to the Director of Communications and Marketing.Key responsibilities are:Manage the Instituteâs trademark licensing program in accordance with General Order 42.Develop and maintain print and online branding guides for internal and external entities.Oversee all VMI branding across post on online, print, and promotional assets and manage internal and external trademark requests.Educate offices and departments across post on VMI brand standards and ensure internal and external materials are following current brand standards.Assist with the development and execution of annual marketing and advertising plans and campaigns to increase awareness of the VMI brand locally and nationally with the public and key constituents and stakeholders.Negotiate and procure marketing and advertising vendor contracts to produce marketing and advertising campaigns as needed.Work closely with appropriate offices and individuals to support recruitment marketing plans, on-campus enrollment activities, and off-campus new cadet recruitment materials and events are consistent in messaging and branding.Update recruitment publications annually for review.Oversee the creation and facilitation of videos used for recruitment and brand promotion purposes.Support, as needed, the tracking and measuring of marketing efforts for annual marketing and recruitment strategies and campaigns.Work with offices and departments across post to support and facilitate their marketing needs for marketing collateral â print, online, promotional products, displays/banners, etc., and coordinate the production of such materials when needed.This includes collaboration with graphic designers and vendors when necessary and the Web Manager as appropriate for changes to VMI.edu.Support events across post as necessary for marketing and promotional needs.Collaborates in the content creation for the Instituteâs social media presences in accordance with General Order 71.Supervises the Instituteâs videographer and approves requests for video resources while ensuring all video content adheres to brand guidelines.Ensures major events such as graduation and commissioning, parades, guest speakers, legislative reception, and others reflect the richness of the VMI brand.Performs other duties as assigned by the Director of Communications and Marketing
Virginia Military Institute operates under the philosophy that the measure of a college lies in the quality and performance of its graduates and their contributions to society. Therefore, it is the mission of the Virginia Military Institute to produce educated, honorable men and women, prepared for the varied work of civil life, imbued with love of learning, confident in the functions and attitudes of leadership, possessing a high sense of public service, advocates of the American democracy and free enterprise system, and ready as citizen-soldiers to defend their country in time of national peril. To accomplish this result, Virginia Military Institute shall provide to qualified young men and women undergraduate education of highest quality embracing engineering, science, and the arts conducted in and facilitated by the unique VMI system of military discipline.