Associate Marketing Director, Tepper School of Business
Carnegie Mellon University
Location: Pittsburgh, Pennsylvania
Internal Number: 2019107
The Associate Marketing Director (AMD) has critical responsibilities for managing the direction, implementation and ongoing evaluation for all advertising, marketing and communications activities to support CMU's Tepper School of Business. The Marketing Director will ensure we are being consistent in our branding while supporting the school's efforts to continuously increase awareness and enrollment of our MBA, MS and undergraduate programs. The MD helps us evaluate and improve programs for increased efficiency, thus requiring analytical abilities in addition to critical thinking and excellent communication. This role is the front-line strategist who should possess excellent collaborative communication skills.
Duties include the following:
Marketing/advertising plan strategic development and implementation
This includes creative development, brief approvals, revisions, program director approvals and production/implementation of traditional and online media in partnership with various agencies, producers and program directors.
MBA and Masters programs
Oversees a direct report who manages Executive Education, Undergraduate Business and Economics, and assists on Masters projects
Lead new program launches
Ensure brand guidelines are developed and implemented consistent with CMU and in coordination with Tepper's Director of Operations and Creative team.
Serve as a key point of contact for agencies and liaison with integrated marketing departments
Identify and communicate marketing plan results, findings and areas of improvement via optimization
Collaborate with Associate Director of Digital Marketing & Analytics on SEO strategy, keywords and paid search, website/landing page performance, digital dashboards (Google Analytics), and online media optimization.
Compile content from admissions, program directors, photographers, alumni and current students for multiple high-profile revenue-generating programs to identify and implement effective marketing strategic communication
Work closely with internal freelance design team and external agencies
Update marketing (traditional and digital) assets to ensure they are current
Annual projects may include Viewbooks/Brochures, Foldouts, and Postcards
Writing & Communications
Write/edit/finesse copy for program collateral
Provide online support as needed for Tepper website
Assist in updating and development of branded website and content
Provide consultation regarding digital engagement to internal departments
Social media support to promote programs
Oversee costs and project scope of freelancers and other agency/external partners (proofreaders, writers, producers, printers etc.)
Billing and Finance
Manage billing, invoicing and reconciliation.
Flexibility, excellence, and passion are vital qualities within the Tepper School of Business. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
You should demonstrate:
Excellent writing and verbal communication skills
Expertise in campaign development and implementation, media management and evaluation of digital media effectiveness
A history of working with multiple internal and agency partners and effectively communicate marketing strategies that inspire results.
Education: Bachelor's Degree in Communications, Marketing or related field of study required. Master's degree preferred.
Experience: 5+years of related experience required.
Higher education experience a plus!
A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.
Successful background check
Additional Information related to application documents, in addition to a resume:
Submission of 1-2 writing and/or work sample(s) encouraged
Are you interested in this exciting opportunity?! Apply today!
CMU's COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated, including a booster when eligible, against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Staff and faculty must comply with all applicable COVID-19 mitigation requirements. Please see Minimum Requirements to Return to Campus for details regarding the university's current COVID-19 mitigation requirements.
Staff - Regular
Full Time/Part time
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Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.