The Senior Marketing Officer (hereafter the SMO) is a leadership position responsible for directing the Marketing & Communications, Guest Experiences, and Box Office teams in implementing audience experience strategies for the Emerson College Office of the Arts. They are responsible for developing the vision, strategy, and brand identity for ArtsEmerson, the Office of the Arts, and its onstage works, film series, suite of on- and off-campus engagement events, and digital offerings. Reporting to the Executive Director, the SMO is a member ofthe organization’s senior management team.
This position currently supervises seven staff members, including three direct reports, with additional staff to come. The SMO also manages outside entities including an external public relations representative, an advertising agency, and a digital advertising agency. The SMO is expected to reside in the Boston area and work primarily on-site.
Primary Duties & Responsibilities • Create, implement, and measure comprehensive and strategic marketing, communications, public relations, and audience development plans to drive earned revenue generation and enhance AE’s image and position as a leading arts organization in the Boston market and beyond. • Manage collateral production processes to support organizational marketing communications, public relations, audience services, and Office of the Arts activities, including publications, media relations, digital presence, as well as on-site/lobby signage. • Adhere to expense budgets for marketing, communications, and audience services expense objectives, including regular evaluation, forecasting, and reporting to the Executive Director. • Direct earned revenue operations, including development of pricing and on-sale plans and, in partnership with Box Office and Business Services colleague, preparation of end-of-run settlements.
• Maintain AE’s and Office of the Arts’ identity and brand, ensuring articulation ofthe organization’s desired image and position to all audiences internally and externally. • Develop and maintain a cohesive forward-facing audience experience, including streamlining operation and collaborations across Marketing & Communications, Guest Services, Box Office, while working closely with the engagement team. • Lead, supervise, and mentor the Marketing & Communications and Guest Services staff; communicate shared goals and KPIs; and foster a collegial and sustainable culture. and foster Accountable for the success of the team both in terms of goals and culture. • Represent Office ofthe Arts and AE on campus, in the community, and at programming as required. • Actively collaborate with the Artistic Director and Executive Director on artistic programming and season planning. • Negotiate media buys, marketing sponsorships, and promotional partnerships. • Lead and participate in additional projects as assigned. In addition to regular office hours,this position involves frequent night and evening commitments around productions and institutional events.
Attributes and Qualifications
The ideal Senior Marketing Officer is an outgoing and confident leader and collaborator. They’re a natural strategic planner who activates the latest best practices and innovations in performing arts marketing. They rely heavily on data to drive decision-making. They have the capacity to contribute a marketing-driven perspective to programming conversations. They demonstrate a strong aesthetic sensibility, creative vision, and a genuine interest in trying new methods and approaches. The SMO is a creative, collaborative, inclusive, and appropriately risk-tolerant leader who inspires a dedicated staff that produces high-quality work in a complex, fast-paced environment. The SMO cultivates a culture of hard work, mutual respect and ongoing learning, and models the values of the organization. They are an enthusiastic advocate for the arts communities of Emerson College and the greater Boston area.
Additionally, the successful candidate will exhibit: • Demonstrable commitment to cultivating and managing a diverse staff and creating a positive, collaborative, and productive culture • A desire to advance the field in terms of inclusivity and impact of the arts in civic life, including a deep interest in and commitment to access and equity for audiences, staff, and supporters • Intellectual curiosity, drive, and enthusiasm • A record of progressive accomplishment in marketing for a multi-million-dollar organization, preferably but not essentially in the live events industry • Dedication to long-term strategic planning and a demonstrated ability to implement effective marketing plans • Experience with multi-channel subscription and single ticket campaigns
Superlative communication skills, both in writing and in person • Proficiency in all facets of current digital advancement trends • Superior analytical skills, including knowledge of statistical analysis, revenue projection, and pricing strategy • Experience with MS Word products (Word, Excel, PowerPoint, others) • Experience with CRM systems; AudienceView experience a plus • Maturity, steadiness, and a sense of humor • The capacity to add value and perspective to organizational culture Love of theatre and/or the performing arts – especially from international backgrounds -- is a must! So is a strong sense of humor
Sweibel Arts is deeply committed to nurturing talent from underrepresented communities, including those of races, gender expressions, abilities, and life experiences that are not as often celebrated in American arts organizations. Know anyone who might be right for one of these great gigs? Drop us a line and we’ll be in touch.