The University is looking to fill this position as soon as possible.
Anticipated first round of interviews to begin no later than November 30, 2022
Definition of Classification:
The Executive Director of Marketing and Creative (ED) position will be responsible for providing leadership strategies and creative oversight to elevate and amplify the university brand and message in support of the University's strategic imperatives. With a primary focus on meeting reputation and recruitment goals, the ED will partner closely with its schools and colleges-namely the School of Business and Society, School of Education, Graduate School of Theology, and the College of Arts and Sciences-to understand the University's unique value proposition and develop segmented strategies.
Reporting to the Vice President for Marketing and Communications/Chief Marketing Officer (VP/CMO), this position, having knowledge of and expertise in both traditional and digital media, the ED will conceptualize ideas and facilitate execution through on-time, on-budget completion of a broad range of tactics. The ED will be a close collaborator with Communications and Web verticals within the department and will find opportunities to collaborate on content for multiple channels and platforms. The ED will oversee both marketing and creative functions (and budgets) as well as liaise with freelancers and external agencies.
Must be willing and able to work evening and weekend hours as well as travel to regional campuses and attend University events outside normal business hour as required.
Duties and Responsibilities:
The duties and responsibilities include, but are not limited to, the following:
Serves as an advisor to the VP/CMO on areas such as marketing innovation, team building, and operational efficiencies.
Manages a team of marketing and creative professionals.
Responsible for creating, implementing, and evaluating marketing strategies that help to drive revenue growth.
Leads university brand and reputational efforts; identifies opportunities to measure brand success.
Oversees creative standards and brand guidelines; ensures a high-quality, creative, and consistent representation of the University to internal and external audiences.
Develops subject matter expertise on university offerings to guide marketing planning process.
Translates marketing objectives into clear creative strategies.
Oversees paid media campaigns, with a special focus on digital channels.
In collaboration with the VP/CMO, Enrollment Management, and Academic Affairs prioritizes marketing of academic programs and the alignment of resources (staff and budget) with those priorities.
Provides leadership to the team, guides the team's work with that of colleagues across Marketing and Communications and with campus partners to deeply align their work with university's strategies.
Leads, manages, and coordinates university branding effort and coordinate with related outside partners.
Manages relationships with external consultants focused on specific deliverables and results.
Recommends and manages market research activities, as needed, to support marketing and brand objectives.
Serves on the VP/CMO's leadership team; works with web and communications verticals on an integrated marketing approach.
Inspires and guides team toward excellence with an empathetic approach; serves both as mentor and contributor
Oversees the day-to-day workflow of the department.
Conducts performance evaluations that are timely and constructive.
Handles discipline and termination of employees as needed and in accordance with company policy.
Performs other duties as required or assigned.
Any combination equivalent to, but not limited to, the following:
Bachelor's degree in Marketing, Communications, or a related field from an accredited University.
Minimum of ten or more years of progressive responsible experience in overseeing a complex, multi-faceted marketing and digital, branding, creative or design organization with at least three years in a leadership position; preferably in higher education but not required.
Prior experience in positioning and packaging work for key product offerings
A valid California Class C driver's license with a with a good driving record is required.
Master's degree in Marketing, Communications, MBA, or related fields from an accredited University.
Bilingual in English and Spanish.
Preferred knowledge of and familiarity with higher education environments and admissions recruiting.
Knowledge and Skills:
Knowledge of marketing and advertising principles, including measurement and analytics with a track record of fostering creativity across multiple mediums.
Skills in digital campaign development and implementation including experience with media planning.
Ability to inspire creative ideas.
Ability to manage and track spending and budget efficiently.
Outstanding editorial, written, verbal, interpersonal, and presentation skills including the ability to eloquently convey branding vision and priorities to administration, faculty, staff, students, and outside constituencies.
Proven ability to manage multiple complex projects and priorities.
Ability to connect the dots between in-market metrics to institutional data.
Knowledge of brand management and stewardship as well as developing and maintaining identity standards.
Fluency with analytics and demonstrated experience using data to inform decisions.
Respects and seeks to enhance a diverse culture without judgment and with open-mindedness to learn.
Empathetic attitude, collaborative spirit, and ability to have difficult conversations.
Must be able to competently interact with a culturally and ethnically diverse population of students, faculty, and staff.
Physical Requirements/Working Conditions:
Standard office and field setting. Duties performed are primarily in an office environment while sitting at a desk or computer workstation or in meetings. At least minimal environmental controls to assure health and comfort. Must be willing and able to work evening and weekend hours as well as travel to regional campuses and attend University events outside normal business hour as required.
Incumbents regularly sit for long periods; walk short distances on a regular basis; travel to various locations to attend meetings and conduct work; use hands and fingers to operate an electronic keyboard or other office machines; reach with hands and arms; stoop or kneel or crouch to file; speak clearly and distinctly to answer telephones and to provide information; see to read fine print and operate computer; hear and understand voices over telephone and in person; and lift, carry and/or move objects weighing up to 10 pounds.
TO APPLY: Submit a resume/CV and cover letter with application. In compliance with The Americans with Disabilities Act, if selected for the interview process and accommodations are needed please call (909) 748-8040.
BACKGROUND CHECKS: The University of Redlands is committed to providing a safe campus community. As part of that commitment, the university conducts background checks for applicants being considered for employment.
INFORMATION REGARDING COVID-19: New employees are required to submit proof of having received the full course dose of an approved COVID-19 vaccine including a booster or submit an exemption request for medical or religious reasons within sixty (60) days from your date of hire.
The University of Redlands is again among the top 15 western master's universities in U.S. News & World Report 2012 Edition - America's Best Colleges. It is also ranked as an A+ School and a "Great School, Great Price." Since our founding in 1907, we haven?t wavered from our promise: a transformative education in an environment of academic rigor and personal responsibility, where you can blend what you learn in the classroom with life skills that will help you affect positive change in the world.