Senior Manager Product Marketing Strategic Beta and ETF
Ameriprise Financial, Inc.
Location: Boston, Massachusetts
Type: Full Time
Internal Number: 17657932
Create, manage and lead marketing initiatives to drive growth of the Columbia Threadneedle Investments strategic beta and ETF product lines. Operate both strategically and tactically to develop marketing plans, messaging and positioning of products, while working cross-functionally with sales, product and investments. Lead marketing partners to amplify product messaging across sales channels, thought leadership and digital strategies.
Create marketing materials, including writing product specific marketing materials and developing key messages. Ensure compliance approvals obtained as needed. Design, develop and execute implementation plan for complex product marketing programs/ initiatives. Partner with internal or external partners to ensure execution of projects is on-time, and within budget.
Create and write product marketing communication materials to support programs/initiatives. Lead large cross functional teams as project manager. Build and maintain relationships across the organization to ensure alignment and integration.
Provide marketing support for tactical sales opportunities.
Establish metrics, measure results and use the result to make recommendations to enhance account specific marketing initiatives/programs.
5-7 years of relevant experience
Asset Management marketing experience
ETF marketing experience highly preferred
Strong Microsoft Powerpoint skills
Familiarity with Microsoft Excel
Ability to think strategically, coach and influence people at all levels of the organization
Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
Excellent written and verbal communication skills
Proven ability to work with cross-functional teams
Ability to translate complex concepts into easy-to-understand language
Ability to manage multiple projects simultaneously
About Our Company
Millions of people around the world rely on Columbia Threadneedle Investments to manage their money. We're intentionally built to help our clients succeed, backed by a global team of 2,000 people including more than 450 investment professionals sharing global perspectives across all major asset classes and markets. At Columbia Threadneedle, you'll find the promise we make to our clients is the same one we make to our employees: Your success is our priority. In addition to our competitive total rewards package, employees stay with us because of our culture and commitment to their development. And, backed by the strength of our parent company, Ameriprise Financial, we are committed to providing you with the tools, resources, recognition and rewards to help you shape the career you want.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.