Founded in 1986, Asset Living is a true third-party property management firm with decades of experience delivering exceptional value to partners across the nation. As a leader in third-party property management, Asset Living is the fourth largest in the country (National Multifamily Housing Council's Top 50) and remains the No. 1 third-party student housing property manager in the U. S. for 11 years in a row (Student Housing Business). With over 36 years of experience, Asset Living's growing portfolio includes a multitude of properties across the country that span the multi-family, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living presently manages a portfolio consisting of approximately 175,000+ units and 125,000+ beds. Asset Living is a family made up of diverse backgrounds, unique ideas, and distinct personalities. Recognized as one of the nation's Best and Brightest Places to Work, professionals join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO).
Corporate Leasing & Marketing Specialist
The Leasing & Marketing Specialist
r is responsible for overseeing all aspects of leasing and marketing at the property for a portfolio of housing communities. The Leasing & Marketing Specialist works closely with the Community Manager & staff to set leasing goals and develop a strategic marketing plan for achieving budgeted occupancy. Leasing & Marketing Specialist
is responsible for effectively leading leasing team and accomplishing effective leasing, marketing and positive resident relations.
Essential Duties & Responsibilities
Use consistent techniques & company directives to screen, hire, train, coach and develop on-site staff
Ensure effectiveness of staff through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks
Promote harmony and quality job performance of staff through support and effective leadership
Ensure staff compliance and consistency with Company policies and procedures
Achieve highest possible net operating income through the implementation of effective cost control and revenue & leasing improvement; identify trends and recommend strategies and adjustments
Develop yearly marketing budgets/forecasts
Strategic Leasing Management
Develop yearly marketing plan and utilize marketing strategies & systems
Ensure staff leasing techniques are effective in obtaining closure, follow up procedures met, signing/documentation of leases and reporting systems are accurate and up to date
Develop and implement resident retention programs (i.e. resident functions, special promotions, monthly newsletter, etc.)
Develop new relationships and strengthen existing relationships with business contacts and vendors
Identify potential Company customers utilizing market and demographic data as well as industry knowledge
Mentor community team members on leasing and marketing skills and concepts.
Model effective leasing and customer service techniques and communicate expectations to site team members
Maintain a solid awareness of company and regional performance and makes decisions that will have a positive effect on performance
Keep abreast of relevant industry topics to incorporate them into planning and decision-making
Maintain an awareness and understanding of the goals of the company and work to enhance its overall image and presence in the market
Identify marketing needs of specific communities or areas to facilitate the development and implementation of marketing plans to accomplish objectives
Seek out and utilize available internal and external resources to meet goals and objectives
Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys
Communicate regularly with Regional Vice President, Regional Supervisors, and Community Managers regarding goals, objectives, and relevant concerns, problems, and solutions
Develop marketing communication materials targeting Company market niches
Monitor and Implement all social media and online presence, including all campaigns being used
Administrative & Maintenance Management
Ensure all administrative & leasing reporting is accurate, complete, and submitted on a timely basis
Audit files and property as needed
This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.
In 1986, Asset Living was founded with a vision to serve communities better. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Today, we’re honored to be a valued partner to customers and communities throughout the United States. Asset Living manages a portfolio consisting of 100,000+ units and 133,500+ beds. We’re a company dedicated to growing communities. It starts with the community we’ve created at Asset. Asset is a team of diverse backgrounds, unique ideas, and distinct personalities. Together, there are no limits to what we can accomplish. Asset is not just another job–it’s a life-changing opportunity to find your passion, reach your goals, and work alongside the most driven team in real estate. Join us today!