INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK, and Asia. Universities in the US include: Oregon State University, Drew University, George Mason University, Saint Louis University, The University of Alabama at Birmingham, Suffolk University, Illinois State University, and Hofstra University.
The Director of Marketing and Recruitment reports directly to the Executive Director at INTO Mason with an operational reporting line to INTO North America Director Recruitment Strategy, Partner Initiatives.
This position will lead the strategic planning for and execution of international recruitment and marketing plan to drive international student enrollment to the INTO Mason programs and Mason degree seeking programs. This position will develop and execute a comprehensive recruitment and marketing plan targeted at building brand recognition in key markets across the world, thereby driving demand from students seeking educational experiences in the U.S.
The key metrics of success for this role will be measured by meeting the international enrollment targets developed through the INTO Mason strategic plan and the INTO Mason partnership. This position will utilize an extensive network of on- and off-campus resources including alumni, government organizations, institutional partners, key faculty contacts, INTO's global recruitment network, as well as INTO's regional offices to assist in this effort. This position will work closely with the University's Office of International Admissions, the INTO Mason Executive Director, and the INTO North America VP of Recruitment/Director of Recruitment, and VP of Marketing to develop the strategy and to drive recruitment of international students.
Key Accountabilities and Duties:
This is a key position in a growing, dynamic organization, so the responsibilities of this position may change and develop over time, but will include the following:
International Student Recruitment
Develop a comprehensive recruitment plan which includes participation in global recruitment activities such as exhibitions, seminars, alumni events, etc., to build the Mason brand globally and drive a diverse international student population across all programs. This will be virtual and in person;
Establish country by country strategies in coordination with INTO regional offices to reach recruitment goals in particular countries and regions;
Travel globally as and when required to promote Mason and its programs, and attend out of normal business hours virtual recruitment events held in international time zones; and
Act as primary contact point and resource of in-depth knowledge for INTO's regional office regarding all facets of Mason programs. Manage and oversee communications with INTO's regional offices.
Strategic Recruitment Initiatives
Liaise with Mason and INTO by offering global analytics, support and advice on effective recruitment and scholarship strategies;
Work with INTO and Mason to manage scholarship budgets and allocations;
Use analytical methods to identify recruitment opportunities and frequently update appropriate staff with regards to progress towards goals and enrollment numbers; and
Manage the INTO Mason annual recruitment budget and provide regular reports showing progress against recruitment goals.
Manage and conduct conversion campaigns to include communicating directly with prospective students, parents, agents, and regional offices, offering timely and in-depth advice, as well as continuing to contribute to developing innovative conversion initiatives;
Lead on development and management of conversion tools and platforms such as peer to peer recruitment, webinars, calendar bookings, etc.; and
Manage and oversee student workers and interns who are supporting Mason recruitment and marketing activities.
Build and champion relationships across the Mason campus by frequently engaging with faculty, admissions, and international offices in order to collaborate on recruitment strategy and opportunities; and
Cultivate and maintain solid, loyal relationships with US focused recruitment channels including education counselors, government organizations and sponsoring organizations, feeder institutions, articulation partners, etc.
Direct line management responsibility of a Marketing and Communications Specialist (MCS) and Assistant Recruitment Manager (ARM);
Agree to an INTO Mason recruitment, conversion, and marketing strategy in conjunction with the INTO Mason Executive Director and INTO North America leadership;
Oversee the MCS and ARM tasks and responsibilities, and ensure accuracy and timely completion of the role's deliverables;
Guide and support the role to develop further recruitment, conversion, and marketing initiatives in line with the overall strategic plan for INTO Mason and INTO North America;
Arrange regular one-to-ones to monitor progress and complete annual performance reviews and objective setting; and
Work with the Director of International Admission from GMU to guide the work of the George Mason University in-country representatives based at various University Access Centers (UAC) by providing guidance, feedback, and support.
Provide ongoing training, support, and detailed program knowledge to external marketing and recruitment partners. Support global partners at promotional events in order to accurately represent Mason program offerings;
Provide ongoing training, updates, and support to INTO regional office staff and global recruitment networks;
Work closely with Mason's International admissions to ensure accurate information about programs, requirements, and admissions processes are communicated to potential applicants and INTO regional offices; and
Other duties as assigned.
This position is based at George Mason University (Fairfax, VA). The campus is accessible from many points in the greater Washington DC area.
Salary is commensurate with experience. Comprehensive benefit package included.
Bachelor's degree, preferably in marketing, communications, business international relations, or related area, or equivalent combination of education and experience;
Experience (3 years preferred) recruiting international students to attend academic and/or other programs in a US setting;
Experience developing and implementing a high-level recruitment and marketing plan;
Experience managing teams or individuals (3 years preferred);
Demonstrated administrative experience including budget and financial management processes, public relations, strategic planning, policy formation, and supervision; and
Eligibility to work in and travel freely to and from the U.S.
Experience working in a university setting;
Experience living, working, or studying outside of the U.S.;
Experience with SalesForce or equivalent CRM/database system; and
Demonstrated commitment to advancing diversity and equity, with particular emphasis on gender and multicultural issues.
INTO University Partnerships provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. INTO University Partnerships complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
George Mason University has 37,000 students from all 50 states and 130 countries and a residential population of more than 6,000 students. Mason is a vibrant and dynamic community of scholars. 80% of our students are employed within six months of graduation. Nearly two-thirds of the 140,000 Mason alumni live and work in the Washington, D.C., metropolitan area.
Mason is a young university that, in just a short time, has made impressive strides in size, stature and influence. Today, as Virginia’s largest public research university, we are setting the benchmark for a bold, progressive education that serves the needs of our students and communities. To that end, we have 10 schools and colleges devoted to a variety of study.
We prepa...re Mason students for the demands of work, social responsibility, and life in an ever-changing global society. University Life's mission statement is core to our work. We support every student at Mason, from orientation through graduation.
George Mason: Patriotism Personified.
George Mason, for whom our university is named, was one of the greatest of the founding fathers of the United States. Mason drafted the Virginia Declaration of Rights, which became a model for the first 10 amendments to the U.S. Constitution, known as the Bill of Rights.
We Are in Virginia. But We Serve the World.
Mason is committed to creating a more just, free and prosperous world. Located in one of the most important political, economic and intellectual hubs in the world, we accept our responsibility to serve others: to help our students succeed, enrich the life of our community, and contribute to solving some of the most complex global problems of our time.
Washington, D.C.: Land of Opportunity.
Mason’s main campus is in Fairfax, Virginia, just 15 miles outside of Washington, D.C. The nation’s capital is easily accessible by car or public transportation.
At Mason, you can enjoy the best of both worlds: a beautiful wooded residential campus and outstanding college experience, as well as numerous internship and recreational opportunities that only a world-class urban setting like D.C. can offer.
You can intern with National Geographic or the Justice Department, visit the numerous museums with your Art History classmates, take a selfie in front of Lincoln Memorial, catch a Nationals baseball game, kayak along the Potomac, or check out the many neighborhoods where you’ll discover lots of great shopping, places to eat, art galleries, music venues, and much more. You can attend events and hear nationally recognized speakers. You’ll run out of time before you run out of things to do.
There’s more to explore. Students participate in a field trip to the Library of Congress in Washington, D.C., organized by the Office of International Programs and Services.
In just a short drive, you can be hiking in the Shenandoah Mountains or walking the boardwalk in either Ocean City, Maryland, or Virginia Beach, Virginia.
Our closest airports are Dulles International Airport and Ronald Reagan National Airport, and Mason is easily accessible by public transportation. Free shuttle buses help you get to the nearest Metro station in Vienna, Virginia, just a short distance from our Fairfax Campus. The Arlington Campus is within walking distance of the Virginia Square-GMU stop on the Orange Line.
Enriching Work Environment.
We will invest in recruiting, retaining, and developing talented and diverse faculty and academic and professional staff. We will create a vibrant campus life in which all members can grow and thrive.
Diversity is one of our core values; everyone is welcome here. Mason was recently named the most diverse university in Virginia by U.S. News & World Report.
We bring together a multitude of people and ideas in everything that we do. Our culture of inclusion, our multidisciplinary approach, and our global perspective makes us more effective educators and scholars.
While at Mason, you’ll be making your own decisions and forming your own view of the world. Engaging with diverse groups of individuals, including students, faculty, and staff, will enrich this experience. You will learn from them, and they will learn from you.
We have a variety of communities here, and you're sure to find a group of people who are like you. The great thing is you'll also be embraced by communities of people who are not like you. At Mason, you'll be in a place where the whole is greater than the sum of its parts.
Interacting with people from a variety of backgrounds will:
•Widen your outlook of the world,
•Show you how to work and collaborate with people of differing views,
•Expose you to new perspectives from people with disparate life experiences, and
•Give you the social skills to interact with all kinds of people.
Diversity also enhances learning and creative thinking by prompting the study of new material and the awareness of fresh viewpoints. The power of many perspectives will boost your capacity to explore original ideas and solutions. Seeing issues in a new way heightens your creativity and problem-solving abilities.
Another benefit: As our nation becomes more diverse, students who learn in a diverse environment will be more competitive in an increasingly global economy. You’ll enhance your critical thinking skills and improve your ability to develop nuanced solutions to real-world problems.
Accessibility @ mason provide information regarding the physical access of all campuses and online accessibility of programs and services. Information for disability related services and resources available to all employee, students, and visitors the entire university include physical access to buildings, parking policies, and emergency evacuation procedures.
We are an open and welcoming community. We partner with public and private organizations in our region and around the world. We proactively engage with our community. We define our success by how many talented students with potential we serve, not how many we leave out.
Social and Cultural Venues.
Our venues bring world-class performances to the community through vibrant concerts and events. Community members are invited to take part in many artistic and cultural offerings at Mason. Spaces are also available to rent for your next event.