An essential role within the marketing team, this role will optimize lead generation campaigns across product sectors to increase revenue and conversion rates. Creates and manages digital ad campaigns designed to create awareness and generate sales of ASSP products, events and membership. Evaluates and selects the most viable digital advertising platform(s) for various ASSP individual products.
ASSP has built a remote-first culture that establishes remote work as the norm. We can offer a flexible work from home policy to those candidates who reside in the state of Illinois. However, the remote worker who may prefer to go into a company-owned workspace occasionally or as needed has the option to work a hybrid schedule. We are headquartered in Park Ridge, Illinois.
POSITION RESPONSIBILITIES:Duties include but are not limited to:
Creates marketing automation/nurture campaigns, including split testing, landing page/form strategic direction, lead nurturing and scoring, dynamic content, data hygiene and end-to-end execution of e-mail-driven campaigns from helping to manage the organization’s email calendar to template design, e-mail testing and deployment.
Collaborates with internal stakeholders, including the IT and web development team, on testing, troubleshooting, feedback and optimization.
Analyzes and modifies campaign performance to optimize results and maximize traffic, revenue and leads. Generates reporting with an emphasis on return on investment and actionable metrics.
Manages and implements day-to-day online paid advertising campaigns including ad creation, ad/landing page testing, targeting, remarketing list curation and quality assurance.
Analyzes performance of campaigns and optimizes results to maximize revenue. Generates reporting with an emphasis on return on investment and actionable metrics.
Collaborates with interdepartmental campaign owners on project scoping, requirements, budgets and expectations.
Serves as backup for creating, testing and scheduling of e-mails through e-mail delivery platform. Provides quality assurance/quality control of e-mails before deployment.
Serves as additional internal backup for social media community interactions/management.
Bachelor’s degree in marketing or related field, with emphasis on marketing automation
Two years of direct experience with e-mail marketing execution.
Proven marketing automation skills/knowledge of marketing automation best practices
Demonstrated experience with marketing automation platform (such as Real Magnet/Higher Logic/Informz or comparable)
Strong working knowledge of the following preferred:
Google Ads – search, display, Gmail and YouTube advertising
Paid Social Media – Facebook/Instagram, LinkedIn, Twitter
Google Tag Manager
LinkedIn Campaign Manager
Outstanding analytical skills with emphasis on return on ad spend.
Strong working knowledge of targeting and remarketing practices and testing and tracking practices.
Knowledge of social media monitoring systems (e.g., Sprout)
Ability to plan for and manage multiple campaigns simultaneously, including budgets.
Experience writing ad copy and creating ad imagery. Experience with Photoshop, Canva, Abobe XD, SEO preferred.
Knowledge of customer journey concepts and practices.
Excellent relationship management and interpersonal skills with effective listening skills. Ability to effectively work in a team environment.
Commitment to ASSP’s CLEAR (Collaborate, Learn, Excel, Accountable, Respectful) values
Ability to work M-F during normal business hours
Ability to travel to conferences and/or meetings
WHAT WE OFFER:
At ASSP, our strength-based culture is one of teamwork, respect and support. We offer a competitive salary, rewarding career and comprehensive benefits package, including but not limited to:
For more than 100 years, the American Society of Safety Professionals (ASSP) have supported occupational safety and health (OSH) professionals in their efforts to prevent workplace injuries, illnesses and fatalities. We provide education, advocacy, standards development and a professional community to our members in order to advance their careers and the OSH profession as a whole.
Sharing knowledge is at the heart of what we do — through symposiums, networking events, continuing education offerings, our professional journal and more.
Since 1911, we have been the most respected advocate for workplace safety and health professionals, working hard to advance the profession and the individuals who choose it.
With 36,000 members in 80 countries around the world, we connect safety and health professionals to a vast community of peers, resources and opportunities. Our members are dedicated to making the world a safer and healthier place. We share their dedication and are passionate about helping them achieve their goals.
Our members are dedicated to making the world a safer and healthier place. We share their dedication and are passionate about helping them achieve their goals.