A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through our powerful ideas, purpose-driven leaders, and positive impact, we empower business leaders to improve the world. Learn more about Ross HERE.
The Office of Marketing & Communications consists of brand, communications, and creative teams that develop integrated marketing strategies across an array of media including print, web, direct marketing channels, advertising, social media, and public relations.
Reporting and Analytics:
You will develop and deliver analysis to support strategic marketing plans, answer inquiries, and monitor website and media campaign performance.
Be a partner with brand managers, marketing intelligence team and marketing and communications team colleagues to identify analytics needs.
Work with data from multiple sources (Google Analytics/web tools, dashboards, databases) and use understanding of data processes and analysis tools, to develop regular and ad hoc reports.
Responsible for independently producing regular reports, including monthly executive marketing activity dashboard, monthly website reporting, and monthly paid media reporting (in partnership with the school's advertising agency).
Build custom reports, event tracking, automate daily/weekly reporting, and develop attribution reporting across domains and channels.
Present data-related reports and insights to partners.
Maintain and Enhance Analytics Implementation:
Work with internal and external partners to ensure that the school's analytics implementation (tracking tags, cookies, code) is deployed and working correctly.
Maintain documentation of the analytics implementation.
Develop recommendations to enhance the school's analytics implementation to provide additional insight into the performance of the school's marketing efforts.
Be the primary contact with the school's advertising agency, and manage their analytics implementation efforts.
Develop and implement web optimization tests, including using Google Optimize.
Analyze web pages and provide improvement recommendations, including regarding page features and content.
Support near- and long-term strategic planning for the marketing intelligence team.
A Bachelor's degree and a minimum of five years of progressive experience in business, statistics or marketing analytics (or equivalent combination of education and professional experience).
Expertise in using Google Analytics, Google Tag Manager, Google Data Studio, and other data visualization tools (e.g., Tableau).
Proficiency in MS Office applications and Google Suite.
The general salary range for this position is $72,000 - $75,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include experience, knowledge and skills for the position. All candidates are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process.
Benefits at the University of Michigan
In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
Generous time off (Vacation, Holidays, Season Days, etc.)
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Flexible Work Program
Ross Onsite Fitness Center
Michigan Ross values a culture of diversity, equity, and inclusion. We are committed to the development of diverse and culturally intelligent staff who thrive and contribute to a positive and inclusive environment.
The statements included in this description are intended to reflect the general nature and level of work assigned to this classification and should not be interpreted as all-inclusive.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including boosters when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely. More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.