Associate Director – Marketing and Business Relations
Location: Fitchburg, Wisconsin
Type: Full Time
Preferred Education: 4 Year Degree
4 Year Degree
Telecommuting is allowed.
Status: Full-time, exempt
Office: Madison, WI with remote option
Reporting Relationships: Reports to Director of Professional Development and Business Relations
Primary Focus: The Associate Director will develop and implement marketing plans that increase sales of certifications, corporate memberships, advertising, sponsorships for educational programs and the annual meeting and exhibit space at the annual meeting by building business relationships with targeted organizations to further the missions of ASA, CSSA and SSSA.
Conduct ongoing inventory of sales opportunities across the tri-societies’ portfolio of programs and services to determine how sponsorships, advertising, and in-kind contributions can support and advance the value proposition for members and constituents.
Increase the communication – internally and externally – to further educate the targeted audiences of current, prospective, employers of, and customers of certified professionals (CCAs and CPSS).
Develop and implement a marketing plan that increases the sales of existing products and services with initiative to identify potential new products and services for the audiences of ASA, CSSA and SSSA.
Work with national and local/regional CCA Boards and CPSS Boards to assist them with the development and implementation of plans and tools for outreach to the identified key audiences.
Attend identified trade shows to promote membership, certification, educational programs and business relations.
Cultivate a relationship with current corporate members and continue to grow their involvement in society activities/sponsorships.
Consistently meet Business Relations goals for recruitment and sponsorship generation related to corporate membership and professional development.
Utilize appropriate social media/technology tools in the marketing efforts.
Utilize and manage a reporting system to track the success of marketing activities. Analyze and evaluate reports for progress and effectiveness.
Interface with all internal departments, working closely with staff and vendors to achieve goals and contribute to a positive, inclusive, collaborative working environment.
Identify and collaborate with other organizations to improve the results of our marketing efforts.
Educational and Knowledge Requirements: BS/A Degree in marketing/communications, agriculture, agronomy, business administration, crop science, or soil science with an understanding of the agricultural industry. The successful Associate Director is an exceptional communicator, has great interpersonal skills, is analytical, has three-dimensional ability to identify and anticipate needs, has initiative to identify opportunities and challenges, and is comfortable in a collaborative environment, working across teams of staff and volunteers to identify and maximize opportunities and solve problems.
Work Experience Requirements: minimum of 3 - 5 years of experience in marketing/sales related positions focused in agriculture.
General/Special Knowledge and Skills: CAE and/or PMP a plus
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle or feel, reach with hands and arms, and talk or hear. The employee is frequently required to stand and walk. The employee may occasionally lift and/or move up to 25 pounds.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet. Travel is considered part of the job and may require trips out of the office of up to 5 days. In addition, as much as 25% travel may be expected.