The Fayetteville Advertising and Promotion Commission is the over-arching organization that manages Experience Fayetteville (the destination marketing organization for Fayetteville, Arkansas) and the Fayetteville Town Center. The Vice President of Marketing and Communications is based out of Experience Fayetteville and reports to the CEO of the Fayetteville Advertising and Promotion Commission. This position is responsible for Experience Fayetteville’s marketing, communications, and public relations efforts including, but not limited to, destination branding, strategies, and research related to the mission of the organization.
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Essential Duties and Responsibilities:
Ensure annual marketing goals are established, monitored, evaluated, and reported back to the CEO on a regular basis and to the Advertising and Promotion Commission as requested
In collaboration with the organization’s agency of record, develop an annual marketing plan, identifying KPI’s across paid media placement, public relations efforts, content marketing, and visual identity
Establish relationships with local, regional and national reporters, editors and publishers for the benefit of the organization and its goals; actively seek earned media opportunities, including value-added opportunities coinciding with paid media placement
Work with the CEO to educate community leaders, stakeholders and elected officials concerning the importance of the role Experience Fayetteville plays in the growth of our local economy
Serve as the first point of contact for Experience Fayetteville with appropriate representatives from media companies in the absence of or request of the CEO
Develop internal communications plans and strategies around major initiatives and ensure all team members are informed and aligned with our external branding, communications and community outreach efforts
Implement a plan for tracking, analysis and presentation of relevant marketing and communications data from in-house and third-party sources
Manage the contract for the organization’s agency of record, ensuring the contract is put to public bid when needed, and determining the criteria for future reviews
Monitor and maintain the Marketing & Communications Department’s annual budget. Approve expenditures in conjunction with the CEO and the VP of Finance as necessary
Hire and supervise Experience Fayetteville’s marketing staff
Attend Fayetteville Advertising and Promotion Commission meetings and make reports to the Commission, when invited by the CEO
Attend relevant industry-related functions as required
Minimum of five years (5) of leadership and supervisory experience working in the marketing and communications field; experience within the destination marketing industry is a plus
Ability to develop plans for program execution, including communication plans, timelines, milestones, briefings and development of marketing materials.
Exemplary verbal and written communication skills
Knowledge and experience with market research methods
Ability to work flexible hours including overnight travel
Exhibits flexibility and adaptability
Position is based in Fayetteville Arkansas, must be willing to relocate to the area
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee must see, talk, and hear. This position requires frequent use of a computer. Visual acuity to work on a computer screen and view written materials is required for this job. Occasional evening and weekend work is expected. This position works primarily in an indoor work environment.
Experience Fayetteville is an EEO/AA employer that seeks to employ qualified persons without regard to race, color, religion, gender, national origin, age, sex, marital status, disability, veteran status, sexual orientation, gender identity or any other characteristic protected by law. We strive to ensure all employees a discrimination-free workplace and have a strong commitment to affirmative action and equal opportunities. We value and encourage diversity in our workforce. All applications are subject to potential public disclosure under the Arkansas Freedom of Information Act.
The Fayetteville Advertising and Promotion Commission is a governmental unit of the City of Fayetteville, managed independently. It is the over-arching organization that manages Experience Fayetteville, Fayetteville Town Center and the historic Walker Stone House. The Advertising and Promotion Commission is primarily funded by a 1% tax on lodging and prepared food.
Fayetteville Advertising and Promotion’s mission is to shape Fayetteville as a welcoming destination through the experiences we cultivate and the stories we share. Our core values include service, collaboration, exploration, engagement and inclusion. Our vision is that Fayetteville is a must-experience destination.