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Marketing and Marketing Management (Digital Marketing) Instructor

Minnesota State Community and Technical College

Details

Posted: 22-Jun-22

Location: Fergus Falls, Minnesota

Salary: Open

Internal Number: 1745

Location: Moorhead Campus and online

Full/Part Time: Full Time

Employment Condition: Unlimited

Job Description:

Minnesota State Community and Technical College is accepting applications for Full-time Digital Marketing Instructor to begin fall semester 2022. The instructor would teach on the Moorhead campus and online. Courses include Introduction to Digital Marketing, Social Media Marketing, Content Marketing, Digital Marketing UX Design, Search Engine Marketing, Email and MMS, Digital Marketing Analytics, Digital Marketing Capstone, Principles of Marketing and other marketing related courses.

This position will become unlimited upon completion of required six semesters of probationary status.

Responsibilities:

Activities related to comprehensive community college teaching and learning, including but not limited to:

Instructional planning and curriculum development.
Teaching digital marketing and related courses within the Business Division including hybrid, on campus, online live and online learning methods.
Assessment of student learning at course, program, and institutional levels.
Continuous personal development of digital marketing knowledge, professional skills, and credentials.
Engagement in department, School of Business and IT, and college-wide meetings.
Advise students in the Digital Marketing program with class schedules and career planning.
Develop collaborative relationships with alumni, business, industry, and educational partners.
Assist with program recruitment and job placement of graduates.
Facilitate learning to help students create B2B and B2C marketing strategies.

Required Qualifications:

Education Requirement:

Master's degree in marketing or business administration, business management, business education with 9 semester graduate credits in marketing.

Occupational Experience Requirement:

Four full-time years (or equivalent) of verified related paid work experience in marketing.

Recency Requirement:

One year of this work experience shall be within the five years immediately preceding the date of application for the credential field. The recency requirement shall be waived if the individual has two years of successful full-time (or equivalent) postsecondary teaching experience in the credential field within the last five years.

Preferred Qualifications:

Teaching Experience at the post-secondary level or with adult learners;
Advanced knowledge and experience in Marketing Strategy, Brand Building, Customer Experience, Campaign Development, Customer Acquisition, Conversion Funnels, Marketing Metrics, Design Thinking, Web and Marketing Metrics, UX/UI Design, SEO, PPC, Email and Mobile Marketing.
Demonstrated ability to create B2B and B2C marketing strategies.
Outstanding communication and facilitation skills.
Demonstrated familiarity with the mission and constituencies of a comprehensive community and technical college.
Experience with learning communities
Demonstrated ability to work with diverse populations.

Other Requirements:

NOTICE: In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State's vehicle use criteria and consent to a motor vehicle records check.

About:

Minnesota State Community and Technical College is a member of the Minnesota State system of colleges and universities and serves more than 8,000 students in credit courses each year. We offer nearly 70 career and liberal arts programs on our four campuses in Detroit Lakes, Fergus Falls, Moorhead and Wadena, and online.

M State is accredited by the Higher Learning Commission and is part of the Academic Quality Improvement Program accreditation pathway, which supports our commitment to continuous quality improvement.

The college has maintained healthy enrollment by expanding online classes and programs and workforce development options. Our Workforce Development Solutions staff works closely with industry partners and each of our communities to meet the ever-changing needs of local businesses and industries, resulting in the growth of site-based workplace training for business and industry.

We have a strong history of working collaboratively with high schools in the region and with other colleges and universities, including our membership in Tri-College University with North Dakota State University, Concordia College, North Dakota State College of Science and Minnesota State University Moorhead.

M State joins with the 36 Minnesota State colleges and universities to support our students and our region. We partner with Central Lakes College and Rural Minnesota CEP for the Career Advisor and Technology Mobile programs, which are designed to provide secondary students with opportunities to learn about college programs and career options. In addition, partnerships with our regional educational service cooperatives, Lakes Country Service Cooperative and Sourcewell, help us to work collectively to enhance opportunities for diverse stakeholders.

Benefits Info:

A comprehensive benefit package offered by the State of Minnesota, Minnesota State Colleges and Universities, and the bargaining unit contract of the position.
Benefits may include:
* Holidays, vacation and sick leave
* Retirement
* Medical and dental insurance
* Life insurance
* Accidental Death and Dismemberment
* Disability insurance
* Medical/Dental Expense Account
* Dependent Care Expense Account
* Health Reimbursement Account (eligibility based on bargaining unit contract)
* Tuition Waiver (eligibility based on bargaining unit contract)

Desired Start Date: 08/15/2022

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About Minnesota State Community and Technical College

Minnesota State Community and Technical College is accredited by The Higher Learning Commission: Member of the North Central Association (1972-present). M State was admitted into the Commission's Academic Quality Improvement Program (AQIP) in 2009. M State has numerous career/technical programs that are additionally accredited by boards, agencies, commissions, or professional organizations in their field or discipline. In addition to a strong liberal arts transfer program, M State offers highly successful programs in fields including business/accounting/marketing, dental hygiene, graphic design, nursing, computer and network technology and more.M State also has a strong eCampus option and a number of unique destination programs such as Electrical Line Worker, Marine and PowerSports Technology, and Diesel Equipment programs.

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