As part of the Integrated Marketing Communications (IMC) Team within the Division of Continuing Studies (DCS), Marketing Account Manager will work both independently and collaboratively to manage large- and small-scale marketing projects supporting DCS programs.
As a Marketing Account Manager you'll establish and maintain partner relationships, serving as a primary point of contact for assigned program areas. You'll work collaboratively with the internal creative and digital teams, as well as outside agency partners to create marketing plans, and manage creative projects from drafting project briefs through reporting that meet client expectations and enrollment goals.
The ideal candidate will have a minimum of 3 years' professional experience in an agency or with an in-house marketing team and can demonstrate success working independently on complex projects.
Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.
20% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
30% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
30% Oversees creative development and project management processes for marketing activities
10% Collaborates with internal teams to develop and provide feedback on all marketing assets and tactics
10% Collaborates with program leadership to understand and develop goals for marketing campaigns
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
Knowledge and Skills Required: - 3 years professional experience in an agency or in-house marketing team - Proven ability to manage multiple projects simultaneously from planning through execution and reporting - Demonstrated experience planning integrated marketing campaigns that incorporate a variety of tactics
Knowledge and Skills Preferred: - Experience in a higher-education setting
It is anticipated this position will be remote and requires work be performed at an offsite, non-campus work location.
Appointment Type, Duration:
Minimum $60,000 ANNUAL (12 months) Depending on Qualifications
The Division of Continuing Studies is committed to building a diverse workforce. Members of underrepresented communities are strongly encouraged to apply.
How to Apply:
To apply for this position, please click on the "Apply Now" button. You will be asked to upload a resume, cover letter, and list of three professional/supervisor references as a part of the application process. References will not be contacted without prior notice. Please ensure your resume and cover letter address how you meet the minimum/preferred qualifications for the position.
Taylor Zeilinger firstname.lastname@example.org 608-263-4431 Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )
A932000-DIVN OF CONTINUING STUDIES/MARKETING&COMM/IMC GEN
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The University of Wisconsin–Madison has been a catalyst for the extraordinary since its founding in 1848. Our students, staff, and faculty partake in world-class education and conduct prolific research that solves real-world problems. Our guiding principle is the Wisconsin Idea, a commitment to outreach that creates a better future for our state, our nation, and the world. We value the contributions of each person and recognize that diversity is a source of strength, creativity, and innovation.