Senior Channel Marketing Manager, Global Asset Management Marketing
Ameriprise Financial, Inc.
Location: Boston, Massachusetts
Type: Full Time
Internal Number: 15376114
We are looking for a Senior Channel Marketing Manager for Columbia Threadneedle Investments U.S., responsible for executing customized broker/dealer and firm-specific marketing strategies. In this role you will develop and implement integrated channel marketing plans and partner with our event management team to increase engagement and demand with prospective clients (Financial Advisors) and those already doing business with Columbia Threadneedle Investments. You will collaborate and partner closely with national account managers, sales distribution teams, marketing leaders, product managers, creative/content/digital strategy partners and colleagues across the organization to help achieve our business goals and objectives.
You will develop, manage, promote, measure and maintain firm/channel-specific marketing campaigns, platform program initiatives as well as support key virtual and in-person events. You will use relevant data, research, firm insights, thought leadership and value-add content using digital channels and resources available.
Manage material development relevant to firm/channel-specific needs or opportunities. This material includes but is not limited to integrated campaigns, email campaigns, event promotions, sales ideas, product promotions, presentations, sponsorship ads and promotional/premium materials using both digital and traditional marketing approaches.
Play a vital role in the ongoing development of marketing strategy and partner with national account and sales distribution to help support product availability, product platform placement and help contribute to overall distribution effectiveness in driving gross and net inflows
Ensure content delivers appropriate, and consistent product, brand and firm-specific messaging where applicable
Develop strong working relationships to ensure that all marketing communications align with appropriate firm/channel and product strategies/objectives and regulatory guidelines
Proactively see opportunities for leveraging marketing initiatives across other channels
Continuously gather feedback regarding marketing initiatives and sales support materials
Drive measurable campaign results; appropriately measure campaign effectiveness, provide recommendations for improvement, share and implement best practices
Ensure compliance with appropriate SEC/FINRA and corporate guidelines and regulations in all communications
Understand and adhere to firm filing processes and firm-specific digital limitations
Lead compliance approval for all assigned projects and coordinate material submissions with the firm filing coordinator
5-7 years of financial services marketing, asset management, channel marketing, product management or distribution experience
Understanding of multiple investment products including mutual funds, SMAs, ETFs, and/or model portfolios
Strong project management, listening, communication, written and verbal communication skills
Experience with digital marketing
Preferred experience in intermediary-centred investment product distribution
FINRA Series 6 or the ability to obtain within a defined period of time
You will be motivated, energetic and results orientated with strong interpersonal and relationship building skills. Attention to detail and working to tight deadlines is essential as well as a willingness to proactively contribute to the team and effectively collaborate with business partners.
Familiar with Agile Marketing
About Our Company
Millions of people around the world rely on Columbia Threadneedle Investments to manage their money. We're intentionally built to help our clients succeed, backed by a global team of 2,000 people including more than 450 investment professionals sharing global perspectives across all major asset classes and markets. At Columbia Threadneedle, you'll find the promise we make to our clients is the same one we make to our employees: Your success is our priority. In addition to our competitive total rewards package, employees stay with us because of our culture and commitment to their development. And, backed by the strength of our parent company, Ameriprise Financial, we are committed to providing you with the tools, resources, recognition and rewards to help you shape the career you want.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.