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Director, Marketing and Fan Experience
Basic Function – To serve as team support in the areas of Marketing, Fan Experience and Events. Duties and Responsibilities Sponsorship Assist Executive VP for Sales and Marketing in developing sales strategies and asset development Work with sponsorship partners and their respective agencies to incorporate creative content into the Allstate Sugar Bowl Game including television commercials, signage, social media posts, e-blasts, program ads and in-game ads for partnership agreements Serve as daily contact for all sponsorship agreements following the sales and negotiating portion of the process Coordinate placement of fan giveaways either through the participating schools and/or sponsors Create post-game sponsorship re


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