Digital Marketing Specialist, PSS1, AFT POSITION SUMMARY: The Digital Marketing Specialist in the Division of Strategic Enrollment Management serves an integral role in carrying out strategies relating to search engine marketing, social media advertising, remarketing, multivariate testing, A/B testing, and marketing automation to enhance marketing and engagement efforts for Rowan University. The position will be responsible for leveraging data and trends to assist in the optimization of campaigns while developing segmentation and audience building strategies. This includes the preparation and presentation of dashboards and reports relating to each facet of digital marketing. This is a hands-on-role in a fast-moving