About Léman: Léman Manhattan Preparatory School was established in the heart of downtown in 2005 to bring a new vision to New York City's K-12 independent school landscape — one defined by global context, personalized learning, and innovation. Throughout our history, we have built a strong school community recognized not only for exceptional academic outcomes, teaching excellence, and international diversity, but a genuine warmth felt from the moment you step through our front door.
Nestled in the heart of New York’s most historic neighborhood, the Financial District, Léman enrolls students from age 12 months through 12th grade and is NYC’s first and only high school boarding program. As an International Baccalaureate World School, Léman offers rigorous academics in a diverse and inclusive setting with a student body representing more than 50 countries of origin. Faculty and staff at Léman are collaborative and committed to helping each student achieve their personal best.
Léman offers an attractive benefits program including health, dental, vision, retirement and tuition remission, as well as generous PTO including major holidays, school breaks, and additional vacation and personal days. Our dedicated and compassionate people, unparalleled facilities, daily chef-prepared lunch, fitness center and pools, and comprehensive benefits package make Léman an engaging and rewarding place to find community and build a career.
We’re expanding our team and looking for an experienced and dynamic Assistant Director of Marketing & Communications to lead initiatives that drive enrollment, retention, alumni engagement and school spirit. As a strategic advisor to the school, you will be a visible leader with the opportunity to shape the strategic positioning of the school and bring a Léman education to life in a meaningful and impactful way. You’ll serve as a champion for the Léman brand and tell our school’s story across a range of communications including social, video, advertising, newsletters, special events, and public relations. Partnering closely with Admissions team members, you will use your creativity and digital skills to deliver compelling communications to families at various touch points in the admissions process to drive enrollment among families aligned with Léman’s mission.
This is a full-time, 12-month position that reports to the Head of Communications & Enrollment Management. The Assistant Director of Marketing & Communications is part of a 10-person Enrollment Management team that also includes six admissions professionals, a Digital Communications Coordinator, and an Admissions & Communications Assistant.
Key Responsibilities Include But Are Not Limited To:
Strategic Advertising & PR: Help develop and manage an inquiry generation plan that builds awareness for our school, generates interest from prospective families for school and summer camp, and positions Léman as a thought leader. Manage marketing and communications budget, outside service partners and results reporting.
Editorial and Written Communications: Partner closely with Admissions team members to develop communications to admissions families that highlight the unique attributes of a Léman education and camp programs. Support Head of School, other school leaders, parent association and alumni leadership with school-wide and divisional news and announcements. Serve as editor-in-chief of school newsletter and official school publications to ensure ongoing school communications uphold Léman’s brand voice and school positioning.
Digital Storytelling & Content Creation: Identify moments and initiatives at Léman that convey our school’s mission, values and sense of community. Create impactful written, photographic and digital communications for a broad range of audiences, including current families, prospective families, faculty and staff, alumni and the general public. Partner with school leaders across departments (Mathematics, Athletics, Fine Arts, World Language, Science, Camp, After-School, Parent Association, Alumni, etc.) to report on news and developments that differentiate Léman.
Social & Web Strategy: Lead Léman’s social media accounts to grow the school’s visibility and drive interest from prospective families. Sharing news and developments that reflect our school’s spirit and progra. Ensure coverage of a broad range of events and initiatives that highlight our comprehensive program from preschool through high school. Oversee content strategy for school website, including proactive leadership of ongoing content and functionality updates that attract prospective families and serve the needs of our school community.
Special Events & Project Management: Help concept school events, ranging from speaker series, admissions events, family days, alumni events, community service and more, that underscore Léman’s value proposition, engage our community, and attract new families. Lead marketing and promotion for events and support logistics and event success.
Data and Measurement: Take a metrics-driven and goal orientated approach to content creation and ongoing communications that drives readership, engagement, inquiry volume and enrollment. Set and measure progress against goals and display commitment to continuous improvement to drive our school forward.
Other duties as assigned by the department head.
Required Qualifications & Skills:
10+ years of experience in an independent school environment or similar setting
Familiarity with the NYC private school landscape
Engaged, effective spokesperson and community leader
Demonstrated success using strategic communications to drive business results
Strong manager of people and service partners
Passion for storytelling and brand position with creativity
Skilled social media content creator; knowledgeable about social tools and trends to drive engagement
Strong photography, videography and graphic design experience
Data-driven and able to set specific goals and measure effectiveness
Excellent project management skills and flexibility to manage multiple initiatives at the same time and change priorities as needed
Service-oriented and accommodating disposition and able to collaborate with individuals across functions and levels
Tech-savvy and proficient with all Google Suite applications and MS Office
Able to attend evening and weekend school events as needed
We’re excited to learn about you! Interested applicants should send a resume and a cover letter that speaks directly to your ability to drive results through impactful communications to Paige Murphy, Head of Communications & Enrollment Management at email@example.com.
Léman Manhattan Preparatory School is an international learning community committed to educating, empowering and inspiring students from early childhood through 12th Grade to be confident, independent critical thinkers. Nestled in the heart of downtown New York City, Léman Manhattan delivers academic excellence that inspires for a lifetime.
One of only four independent schools in Manhattan to offer the International Baccalaureate Diploma Program, Léman Manhattan is building the next generation of courageous, critical thinkers.
Our two state-of-the-art campuses house nearly 750 students representing more than 50 countries of origin, where an exceptional faculty inspires children to view the world as their classroom.
As an affiliate school of Nord Anglia Education, Léman Manhattan is the only independent PreK-12 school in New York City with established sister campuses in the US, Europe, Asia and Latin America. Our ability to provide students with international learning opportunities is unmatched.
The vision for Léman Manhattan draws deeply from our namesake and sister school, Collège du Léman, one of the world’s most renowned Swiss boarding schools located on the outski...rts of Geneva, with a nearly sixty-year history of educating the sons and daughters of the world’s leaders in business, politics and the arts. Together with Léman International School in Chengdu, China, College du Léman and Léman Manhattan operate as a unique consortium of schools that provide students with a truly “Three Campus, One School” experience.