The Office of International Programs is seeking a creative Associate Director of Communications & Marketing who will oversee the development of dynamic and creative content for International Programs, LSU, and domestic and international audiences. As a critical member of the International Programs team, the Associate Director will work collaboratively across campus to coordinate communication initiatives that create excitement and awareness about LSU and its global impact. This role has the primary responsibility of managing International Programs’ website, written communications, and social media.
Lead the development of annual communication and marketing plans, with the collaboration of unit directors and other stakeholders. Regularly evaluate effectiveness of marketing and communication activities, updating or changing plans as needed to achieve goals. Develop and oversee IP branding. (30%)
Content Development and Creation:
Oversee development and content management of the website, social media presence (Facebook, Twitter, LinkedIn, Instagram, etc.), brochures and other print materials, internal communication vehicles (newsletter, blog, Alumni news, annual reports, etc.), news and public relations, and external advertising campaigns and communication activities. Lead the development and publication of annual reports. Direct the development of marketing, promotional, and communications strategies and policies to build awareness of division/school initiatives and priorities, and to serve various communications needs. (30%)
Analytics and Best Practices:
Regularly evaluate effectiveness of marketing and communication activities, updating or changing plans as needed to achieve goals. Provide regular reports on communication and marketing efficacy and impact. Collaborate with the Office of Communications and University Relations to ensure compliance with the university brand standards, policies and procedures, and crisis communications. Provide advice and guidance to IP leadership and staff about communication opportunities, consistent messaging, and best practices. (20%)
Collaboration and Support:
Collaborate with and serve as the liaison with other LSU offices to coordinate communications, website, and marketing. Oversee relationships with internal and external communication and marketing partners and vendors. Serve as IP media contact and oversee communications about the activities of IP faculty, students, alumni and staff. In collaboration with unit Directors, support and publicize events and other IP activities, prepare and distribute event communications, and track event effectiveness. (15%)
Other duties as assigned. (5%)
Bachelor’s Degree in communications, public relations, marketing, art, or other related field.
Three (3) years of experience in implementing effective integrated marketing, branding, public relations, digital/online, design and/or communications principles and strategies. Knowledge of publishing, design, campaign, and other related software. Experience working and communicating effectively with a wide range of constituencies in a diverse community. Must have demonstrated ability to produce a variety of creative communications (poster and print collateral, social media campaigns, email blasts) in a fast-paced environment with frequent overlapping deadlines.
Degree Substitute: If you do not hold a specific degree in Communications, Public Relations, Marketing, Art or related field, an equivalent combination of education, training, an experience will substitute.
Master's degree in communications, public relations, marketing, art, or other related field.
Experience working in higher education and international education. Basic knowledge of photography and the use of digital cameras. Skills in digital photography, video, and web. Demonstrated excellence in persuasive writing and in developing communications/marketing plans Demonstrated commitment to data driven decision making. Commitment to diversity and inclusion. Demonstrated ability to leverage technology
Operating Hours: 8:00 AM - 4:30 PM.
This is an in-person role based in Baton Rouge, LA
Louisiana State University is the flagship institution of the state of Louisiana and is one of only a handful of universities nationwide holding land-grant, sea-grant and space-grant status. All LSU employees play a critical role in achieving success in classrooms, communities, and offices and fostering an environment to support Louisiana State University’s mission of providing a world-class education and successful student development. Join our team of Award-winning Faculty and Staff, who have been making a global impact, both inside and outside of the classroom, since 1860! LSU holds a prominent position in American higher education. As you enter LSU, you are joining a vibrant, diverse and rewarding community, one with a rich culture and history and even brighter future.
LSU represents the largest institution of higher education in the state of Louisiana and is the only public university in the state to be designated a Carnegie Research University with Very High Research Activity. Among a handful of distinguished universities to enjoy land, sea, and space-grant status, LSU offers vital research opportunities for graduate and undergraduate students as it transforms new technolo...gy into an enterprise and lends expertise to solve endemic problems. Guided by the foundation of the National Flagship Agenda, Flagship 2020 is focused on the goals of learning, discovery, diversity, and engagement. Among institutions of higher education, LSU is uniquely situated to provide a rich educational experience. Our success as the Flagship campus has been attained not only by harnessing the intellectual capital of our faculty and students but also by exploiting the geographic and cultural capital found only in Louisiana.
LSU DIVERSITY STATEMENT
We believe diversity, equity, and inclusion enrich the educational experience of our students, faculty, and staff, and are necessary to prepare all people to thrive personally and professionally in a global society. Therefore, LSU is firmly committed to an environment that affords respect to all members of our community. We will work to eliminate barriers that any members of our community experience.
To make LSU a place where that can happen, we must recognize and reflect on the inglorious aspects of our history. We now acknowledge the need to confront the ways racism, sexism, ableism, ageism, classism, LGBTQ+ phobia, intolerance based on religion or on national origin, and all forms of bias and exploitation have shaped our everyday lives
We accept personal and professional responsibility to eliminate bias and oppression wherever they are found. We understand our obligation to speak up when we see bias whether it be in our teaching, study, or daily work. Our community will educate themselves proactively and continuously about how to intervene and bring bias to the attention of others with commitment and compassion.
We will hold ourselves accountable for our actions and inactions, and for maintaining intentional, measurable, and meaningful efforts to enhance diversity, equity, and inclusion, including through ongoing evaluation of our policies, practices, and procedures.
LSU is an Equal Opportunity Employer:
LSU believes diversity, equity, and inclusion enrich the educational experience of our students, faculty, and staff, and are necessary to prepare all people to thrive personally and professionally in a global society. We celebrate diversity and are committed to the principles of diversity and inclusion. We actively seek and encourage qualified applications from persons with diverse backgrounds, cultures and experiences. To learn more about how LSU is committed to diversity and inclusivity, please see LSU’s Diversity Statement and Roadmap. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact the Office of Human Resource Management (firstname.lastname@example.org).