The Platform Architect is a unique hybrid of business and technical consultant with the ability to operate as a digital tech lead focusing on the Salesforce Marketing Cloud (formerly ExactTarget). As the owner of email solutions for multiple clients, this person is responsible for the successful onboarding and overall technological direction for those clients and works as a liaison between the account management and operations team to design and deliver high quality, scalable technical solutions. The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.
Position Responsibilities:
Demonstrate technical expertise while scoping and driving the creation of digital solutions, email campaigns, email reporting, and data integration.
Gather business, marketing, and technical requirements in order to craft a comprehensive and scalable solution.
Ensure alignment of business requirements with Merkle standards and policies, and with industry best practices.
Architect data feeds, platform configuration, and components needed to run complex automated email campaigns.
Proactively identify and resolve problems including client data feed issues.
Stay abreast of industry technology innovations, new business practices, and third-party technology solutions.
Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.
Act as a consultant and technical expert on the Salesforce Marketing Cloud to serve clients' needs.
Bachelor's degree in a technical field, or work experience that demonstrates comparable abilities.
3+ years experience in information technology or technical marketing, with at least 2 years in a client-facing position.
Experience in a technical leadership role designing, building, and executing complex automated email campaigns in a leading ESP, such as Salesforce Marketing Cloud/ExactTarget, Oracle Responsys or Eloqua, Adobe Campaign, Epsilon, Acxiom, Yesmail, etc.
Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences.
Ability to take initiative as well as lead, motivate, and oversee teams to produce results.
Solid understanding of:
Solution design and architecture
Relational database concepts, with exposure to SQL
Data management, segmentation, and ETL best practices
Scripting and query development
Web analytics
Applicants must be currently authorized to work in the U.S. on a full-time basis.Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
