Assistant Athletics Director for Marketing and Promotions
University of Virginia
Location: Charlottesville, Virginia
Required Education: 4 Year Degree
Compensation will be determined based upon candidate specific qualifications/experience.
Internal Number: R0035194
The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Assistant Athletics Director for Marketing will lead the department’s marketing and fan engagement strategies, in-game productions and special events, executes promotional and advertising campaigns, assists with sponsorship activation, and supports revenue generating initiatives for the University of Virginia Athletics department.
Direct the day-to-day operations of the Strategic Marketing and Fan Engagement unit including performance management of staff and the development and implementation of individual sport marketing initiatives.
Directly oversee and execute marketing, promotional and revenue generation plans for the football and men’s basketball programs - including oversight of the advertising strategy and budget - that drive increases in both revenue, brand awareness, and attendance across both programs.
Create compelling fan and student engagement initiatives with the goal of creating memorable and unique experiences for fans and student athletes.
Manage and execute digital marketing strategy including, but not limited to; Athletics email database, banner ads, VirginaSports.com, the Virginia Athletics app, and other digital avenues.
Oversee game-day sponsor fulfillment including print, game-day promotion, on-court promotions, game-day hospitality, game-day messaging of sponsorships and promotions.
Collaborate with the ticket department to help define the overarching business goals and execute season ticket member engagement and revenue generation campaigns.
Execute student specific outreach plans and utilize grassroots marketing strategies to increase attendance at athletic events.
Partner with other External Operations and University colleagues to define and execute the brand strategy across all channels (web, digital, print).
In addition to the above job responsibilities, other duties may be assigned.
This is a full-time position with UVa benefits. Employees benefits package highlights include: 22 days of paid time off, increasing with service - 13+ paid holidays each year, in addition to paid time off - Parental and Community Service Leave - Health plan with options to meet healthcare and financial needs - Retirement through the Virginia Retirement System - Tuition and professional development benefits - Employee wellness program featuring activities to earn up to $500/year.
APPLICATION PROCESS: Please only apply through the UVa Job Board (https://uva.wd1.myworkdayjobs.com/UVAJobs), no applications sent to the Athletics Department will be accepted. Please apply through Workday, and search for R0035194. Complete an application online with a cover letter and CV/resume. Applications that do not contain all required documents will not receive full consideration.
Bachelor’s degree required.
5+ years of sports marketing experience required.
Five or more years of marketing experience, with a strong emphasis on marketing football and men’s basketball preferred.
Master's degree in a related field and three years of related experience preferred.
Additional experience may be used on a one-to-one basis to offset educational requirements.
Knowledge, Skills, and Abilities
Knowledge of NCAA, ACC and University rules and regulations.
Demonstrated marketing management skills, as well as the ability to work effectively with decision-makers across many levels.
Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
Strategic thinking and leadership skills, as well as advanced analytical and problem-solving skills.
Excellent project manager with the ability to manage multiple projects simultaneously.
Ability to motivate, develop, and train staff, including willingness to roll up your sleeves and lead by example.
Excellent oral and written communication skills and presence at all levels and for all audiences.
Ability to troubleshoot, think creatively, and resolve conflicts.
Prior experience in planning and managing budgets.
The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The University, located in Charlottesville, Virginia, is a selective public institution known for its teaching, research, and public service. The University of Virginia sponsors a twenty-seven sport intercollegiate athletics program, which includes approximately 750 student-athletes.