Digital Marketing Manager (7555U), UNEX Administrative Depts - 34100
University of California Berkeley
Location: Berkeley, California
Internal Number: 3008719
Digital Marketing Manager (7555U), UNEX Administrative Depts - 34100
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Berkeley Summer Sessions, Study Abroad, University Extension, and Osher Lifelong Learning Institute (SSALLEX) is the trusted educational provider for students at all stages of their academic and professional journeys. As the extended educational division of the University of California, Berkeley, SSALLEX fulfills an essential part of the University's mission to extend access to this world-renowned university's research and scholarship to a global community.
A vibrant, inclusive, and dynamic organization, SSALLEX welcomes 60,000 visiting, current, and potential Berkeley students studying across a wide range of programs, including year-round courses, Fall Program for Freshmen, post-baccalaureate programs, visiting student experiences, study abroad programs, global internships, summer minors, professional certificates, and year-round offerings for older adults.
On-campus and online offerings allow students from all across the globe to receive a Berkeley education.
SSALLEX works closely with faculty, academic units, international business partners, parents, and central campus service providers to extend the reach of the university's world-renowned network of instructors, experts, and professionals. We create rich learning experiences to develop skill sets and critical minds and motivate our students to be the change they want to see.
The Data, Marketing, and Analytics Department is a multi-function marketing and data service provider to the SSALLEX brands. It is responsible for branding, engagement, enrollment, data analysis, dashboard creation, awareness building, digital marketing, and lead generation for more than 70 domestic and international programs. Once a primary point for transactional operations, the unit has shifted toward an entrepreneurial approach dedicated to solving complex problems, driving enrollments/revenue, and generating awareness for new programs. The goals and objectives of the Data, Marketing, and Analytics Department are to provide excellent, comprehensive services to students, staff, faculty, and the general public in our efforts.
Application Review Date
The First Review Date for this job is: April 28, 2022.
Creates, develops, implements and manages comprehensive promotional sales strategies/plans, including short and long-range strategic planning.
Analyze, create and implement marketing educational campaigns as the higher-ed landscape continues to evolve alongside the Digital Marketing team.
Creates, develops, implements and evaluates strategic marketing programs, projects, and campaigns.
Manages the digital marketing team on marketing strategies, projects, and campaigns.
Assess and improve the current workflow processes of the Digital Marketing Team and work with the team to optimize them for greater digital marketing outcomes.
Creates, plans, produces, and evaluates marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives with the help of the Digital Marketing team.
Current advertisement channels include: Google Ads, Facebook Ads, WeChat Ads.
We also work with partners such as Study Portals, Shiksha, Transferology, Blavity, and other channels.
As part of the marketing strategies, this position will also be responsible for managing our SEO (Search Engine Optimization) efforts (in partnership with the Web Team and Communications team) that include metrics tracking, technical webpage fixes, and keyword optimization for course pages, certificate pages, and across our portfolio of digital assets.
Ability to work on marketing technology such as ad automation streamlines (in partnership with the Data Team).
Consults with main campus, academic departments, recruitment department, and business partners to develop and implement alongside the Digital Marketing team promotional plans and marketing/media strategies using innovative and data-driven approaches.
Builds and maintains effective relationships cross-functionally with Data Team, Communications Team, Web Team, Academic department to enhance and leverage our marketing initiatives.
Researches and recommends new and innovative methods for generating revenue, has the ability to analyze data and draw relevant insights from it.
Skill in mentoring less experienced staff.
Experience managing staff.
Knowledge of and/or ability to learn SEO tools (SEM Rush, SiteImprove).
Advanced knowledge in Google Analytics.
At least 5 years of experience in marketing-related positions, with a solid understanding of Google Analytics and SEO and/or equivalent training or experience.
Written & interpersonal communication and client management skills.
Strong analytical and reporting skills, and comfort at regularly reporting key KPI's.
Bachelor's degree in related area and/or equivalent experience/training.
Advanced knowledge of and/or ability to learn the campus product lines and services.
Advanced knowledge of and/or ability to learn the campus, including its achievements, mission, goals, vision, objectives and infrastructure.
Advanced knowledge of marketing principles, concepts, techniques and applications relevant to the field of promotion and advertising.
Advanced skills in developing, designing and implementing creative promotional and advertising strategies.
Advanced written, visual, interpersonal communication and political acumen skills.
Advanced analytical and research skills.
Advanced knowledge of and/or ability to learn applicable campus policies and state and federal laws pertaining to marketing and advertising issues and concerns and other related policies or laws.
Experience in non-profit or education environment.
Salary & Benefits
This is an exempt, monthly paid position. Annual salary is commensurate with experience within the range of $105,000.00 - $120,000.00.
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying. Please upload the document in the Resume section, then skip the (optional) Cover Letter upload section.
Referral Source info This job is part of the Employee Referral Program. If a UC Berkeley employee is referring you, please ensure you select the Referral Source of 'UCB Employee' and then enter the employee's Name and Berkeley email address in the Specific Referral Source field. Please enter only one name and email. Other Information
This is a career, 100% full-time, 40-hours per week appointment, eligible for full UC benefits.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.