The Vertical Marketing Manager's primary goal is to support retention and expansion of Merkle client relationships using an account-based marketing approach. The Vertical Marketing Manager is growth-minded and a collaborative team player who partners with internal marketing and client team leadership to build and activate the industry marketing and sales enablement plans--across content, communications, digital channels, events, PR, and marketing operations.
Develop an understanding of the industry-specific customer experience management (CXM) challenges that brands are facing and how Merkle's services and technology partnerships can help drive business results for clients.
Working closely with Client Leadership, develop and activate an industry-specific marketing plan to build awareness of Merkle's industry-focused practices and help the team meet outlined revenue goals.
Collaborate across the Global Strategy and Technology Partnership Marketing teams to inform the marketing plan and create industry-specific content that can be activated in the account-based marketing framework.
Meet the baseline monthly, quarterly, and annual KPIs identified for each Client Marketing Plan across campaigns, content (playbooks, blogs, vlogs, articles, podcasts, videos, etc.), PR, events, awards, go-to-market collateral, web properties, and case studies.
Work with Merkle's events teams to identify and collaboratively activate Merkle's industry-specific presence at hosted, industry, and partner events.
Work directly with PR manager to identify publishing opportunities for vertical teams in targeted publications to communicate industry points of view and share client stories/successes.
Collaborate with Marketing Project Manager and Activation team to execute industry playbook campaigns as needed.
5+ years of B2B marketing experience in a services industry, CXM/marketing agency services preferred (customer experience, commerce, analytics, data, technology, media, creative)
Thrives in a fast-paced environment and welcomes change to yield better outcomes
Ability to work effectively with Leadership and client teams to build consensus and lead and execute the marketing strategy
Previous success in a complex, matrixed solution and marketing environment
Strong problem solving, strategic thinking, and analytical skills
Exceptional communications skills in writing internal and external marketing communications, including content creation
Bachelor's degree in marketing and/or communications (or comparable)
Bonus: Industry knowledge in Financial Services, Insurance, Wealth Management, Nonprofit, and/or Health marketing sectors
Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
For individuals assigned to and/or hired in Colorado, the anticipated salary range for this position is $73,459-$87,000, which is based on a wide range of factors that include relevant experience, knowledge, skills and other job-related qualifications. Pay ranges in locations other than Colorado may differ based on labor market wage rates in those locations. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/