Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications is a leader in education and research. As the media industry experiences unprecedented change, Medill is at the forefront of innovation. Our expert teaching and thought leadership focus on enduring skills and values as well as new techniques and technologies that are changing the way stories are told and consumed in today's digital world. In celebrating our 100th year in 2021, our experience in leading the fields of journalism and IMC is unparalleled.
Medill offers undergraduate and graduate degrees in journalism, and an undergraduate certificate and graduate degree in integrated marketing communications. The Medill community is tight-knit and supportive. It consists of 100 faculty, 50 staff, 1,200 students and 18,000 alumni. The diversity of the Medill community has been a source of innovation, excellence and leadership throughout our history. Today Medill continues its commitment to creating an inclusive environment and to providing equity in opportunities regarding research, teaching, administration and student services. We aim to welcome students, staff and faculty from diverse backgrounds and support them so they may thrive at Medill.
The Associate Director of Marketing and Communications supports the development of strategy, manages execution and conducts evaluation on effectiveness for brand marketing communications at Medill. The position works collaboratively with the Director of Marketing, Communications and Special Events and with internal stakeholders to ensure marketing activities align to the department’s strategy, advance the goals of the school and positively build the Medill and Northwestern brands.
Position requires occasional evening and weekend work. Occasional travel, both domestic and international, may be required. This position will be on-site on the Evanston campus for a minimum of two days per week, while the remaining time is allowed to worked remotely. This remote working arrangement will be evaluated on a regular basis and may be changed based on business and operational needs.
Please note: The target budgeted salary for this position is $75,000 - $83,000 annually. Offers will be based on candidate experience and education, as well as equity within Northwestern University.
Develops and formulates marketing and communications strategies for Medill in cooperation with the Marketing and Communications Director and in alignment with the Dean’s priorities. Implements the strategy and executes projects to build the Medill brand and reputation and support the recruitment of undergraduate students, graduate students and faculty. Ensures that all messaging, digital communications, print materials and promotional materials are produced to a high standard and reflect the stature of Medill and Northwestern. Develops content that aligns with the department strategy to promote various priorities of the school and raise awareness of its programs and initiatives. Evaluates effectiveness of strategies and tactics and makes changes and recommendations to improve outcomes.
Manages Medill’s digital presence, including digital advertising campaigns and the school’s primary website. Updates content on the website and works collaboratively with web development team to add new features. As the department conducts digital advertising campaigns, provides counsel and oversight for strategy, implementation and effectiveness, serving as the day-to-day contact with digital advertising agency. Collaborates with Medill vendors to provide appropriate access to Google Analytics accounts.
Supports Medill’s digital assets, including branding files and photos. Serves as the main point of contact for requests for digital assets. Coordinates the collection of photos as needed for marketing and communications projects.
Supports information gathering from Medill’s CRM to support data driven marketing decisions and prepares reports based on this data
Collaborates with colleagues across the school to help advance Medill’s strategic goals and improve the educational experience of its students.
Performs other duties as assigned.
Bachelor’s degree in marketing, communications, public relations or related field.
4-5 years related experience.
Demonstrated ability to create compelling and effective marketing communications content that engages target audiences.
Demonstrated experience managing marketing communications projects in a timely, efficient and effective manner.
Demonstrated experience managing websites, including development of new sites; digital advertising campaigns; and using CRM systems.
Demonstrated success formulating and implementing digital strategy and developing digital content to achieve measurable marketing goals.
Minimum Competencies: (Skills, knowledge, and abilities.)
Excellent communication skills, both oral and written, as well as editing skills.
Ability to work well as part of a team and independently and work collaboratively with others.
Excellent organizational skills and ability to manage multiple projects and priorities.
Ability to think strategically and implement tactically.
Proficient in Microsoft Word, PowerPoint and Excel.
Ability to analyze data and results of marketing communications tactics to determine effectiveness.
Ability to develop creative solutions and be solutions-oriented.
A master's degree or the equivalent combination of education, training and experience for which comparable skills can be acquired.
Confident, professional and positive attitude.
Ability to adapt to different people and situations, and incorporate honesty, respect and fairness in daily actions.
Preferred Competencies: (Skills, knowledge, and abilities)
Proficient in HTML, Photoshop, InDesign, social media platforms and content management systems.
Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.
Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.
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Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.