1. CRM strategy/conceptions- Support the execution of CRM strategy by overseeing the development and deployment of tactics and campaigns- Work with and re-work required structures, processes, technology according to modern CRM standards (including integrated/efficient multi-channel communication, closed loop marketing and technology integration to lower costs) align to CRM strategy and execute programs throughout the customer lifecycle.- Drive development of dynamic engagement/nurture programs and campaigns- Develop segmentation strategies and create omni-channel journeys that cater throughout the customer lifecycle2. CRM campaign management - Manage CRM omnichannel marketing set-up and execution with partner including devel