Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of STRUCTURAL HEART disease. We aim to lead the markets we serve by requiring the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that by definition, guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care.
WHAT YOU'LL DO
The job purpose and scope of the CALA Structural Heart Marketing Manager, Transcatheter Aortic Valve Replacement (TAVI) and Surgical Valves (SV) is to develop and grow our presence in the CALA Structural Heart TAVI markets, as well as to maintain current market share of Surgical Valves at the Tissues Valve Repair (THV) and Mechanical Valve Repair (MHV) spaces. This instrumental leader will be responsible for creating a strategic direction of all downstream commercial marketing activities for both Abbott's TAVI and SV portfolios for the CALA region. The incumbent of the position will have the responsibility for implementing existing training SOPs for both sales force and professional education related to TAVI and SV in the correspondent markets. Role ensures the strategy aligns with the divisional commercial and financial objectives of short/medium/long-term growth, as well as with existing training SOPs. This role will report to the CALA Structural Heart Group Marketing Manager and will have full CALA accountability. The role is expected to work closely with the CALA Structural Heart Country Managers, other CALA Structural Heart Marketing leaders, Abbott Structural Heart Global Marketing and US/EMEA Training leaders to ensure successful product launch, sales force training and expansion of Structural Heart businesses.
Develop marketing, promotional and sales plans in short/medium/long-term increments (1-3 years), for products, considering differences in markets, varying product life cycles, regions and countries, product availability, investments, resources, product positioning, defined strategies, prices, commercial and financial goals (margins for each product).
Lead, coordinate and manage the NPI (New Product Introduction) process for the region, assuring clear communication and correct prioritization according to the business needs.
Present proposals for marketing, promotional and sales planning to decision committees in the region and within the business unit.
Monitor the implementation of the defined strategic objectives, analyze tendencies and identify opportunities and new competitive advantages in order to define actions that guarantee the achievement of the defined commercial and financial goals for products.
Monitor the commercial and financial performance of products, compare the Plan to Actual results, analyze market trends of the products, company, profitability and contribution of each product and suggest actions to correct and/or optimize results.
Lead the product launch process, alterations and/or product discontinuations in the portfolios and comply with the processes and procedures defined by the company.
Build and maintain relationships with the SH Global Marketing organization and verify the availability of inventory, changes in part numbers and specifications in order to define sales and marketing strategies for the commercialization of products in CALA region.
Define strategies of approach, promotion and promotional material for products. Identify positioning, benefits and key messages.
Define specific strategies for relationships with groups of influence for products. Segment the market and define clear strategies for the different clusters.
Identify possible synergy opportunities for the division across Abbott, implementing pilot projects whenever is possible.
Maintain relationships with groups of influence and promote the positioning of products. Creative solutions development to navigate in the different business models.
Accompany visits with the sales force, provide coaching and identify needs for the CALA region. Assure the correct positioning and messaging is being adopted and spread.
Build and maintain relationships with the SH Global Training organization and successfully implementing and monitoring existing training SOPs to sales force and physicians.
Conduct training for the sales force and monitor the results achieved. Comply with the company requirements and procedures, assuring always high scientific knowledge levels of the group, including distributor markets.
Communicate strategies of products to the sales force and incentivize the adoption of planned actions.
Ensure that promotional materials and training procedures are in line with the defined strategies.
Create reports/dashboard with managerial information for products considering local and international requirements.
Manage the product life cycle for products, create alternatives that ensure the highest level of profitability and longest product life cycle.
EDUCATION AND EXPERIENCE YOU'LL BRING
B.S./B.A. degree required.
5+ years related marketing experience within medical device and/or healthcare industry.
Fluency in English, Spanish and/or Portuguese.
Knowledge/ability to develop and execute a "new" product launch.
Strong analytical skills as well as written and oral communication skills.
Must be able to complete multiple projects simultaneously with tight deadlines.
Ability to travel required 40-50%.
Experience in Structural Heart space a plus.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.