At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
This position will support the Berkeley Law Executive Education.
Berkeley Law Executive Education helps legal practitioners and business professionals, as well as government and nonprofit leaders, meet their professional goals by delivering world-class certificate programs that teach hard and soft skills, elicit insights that lead to more effective problem solving, and expand participant networks. The program draws upon the expertise of UC Berkeley faculty, the law school's extensive alumni network, and deep relationships with business and legal leaders to provide program participants with access to thought leaders from a wide range of disciplines.
Many of the programs from Berkeley Law Executive Education provide for Mandatory Continuing Legal Education (MCLE) credits (MCLE). Programs offering MCLE credit include monthly webinars, online courses, and in-person bootcamps and workshops.
The Marketing & Client Relations Specialist supports courses, conferences, workshops, and other programs for external constituencies offered by Berkeley Law Executive Education. Responsibilities will include providing oversight of marketing and business development, recruitment and support of instructors and speakers, management of (executive education) customer and client relationships, oversight of online and live program platforms, and relationships with outside vendors and contractors.
Application Review Date
The First Review Date for this job is: March 25, 2022.
Coordinates activities including events and promotional materials and products designed to promote awareness of Berkeley Law Executive Education, and its courses, workshops and other programs to external constituents and the general public.
Researches, analyzes, monitors and evaluates marketing and / or sales efforts for effectiveness, reporting results to appropriate higher levels of administration.
May research various topics and gather relevant data to inform unit strategic plans related to the financial performance of executive education and other revenue generating programs, keeping management informed as necessary and providing input as required.
Specifically, this position will review the financial performance of programs and make recommendations to center leadership on whether to continue, modify, or discontinue specific programs.
Coordinates with internal communications department and outside vendors for the design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A / V presentations, displays, exhibits, etc.
Establishes and maintains contacts with internal and external marketing professionals and vendors; e.g., artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc.
Builds relationships with outside companies and organizations that will send participants to department programs and sponsor department programs for revenue generating purposes.
Administers marketing and / or sales budget(s) as assigned by Director of Berkeley Law Executive Education, ensuring that budget goals are met; as required meets revenue generating goals through effective relationships with external sources.
Participates in professional development and training opportunities.
Responds to and resolves inquiries from constituents, program participants, sponsors, instructors, and other key stakeholders.
May mentor and oversee less experienced staff members assigned to relevant Berkeley Law Executive Education programs.
Specifically, this will include managing student workers who will be supporting administrative (e.g., program registration), marketing (e.g., email marketing), and communication (e.g., responding to participant inquiries) efforts.
Thorough knowledge of or ability to learn the campus and / or Berkeley Law and its Executive Education Program, including its achievements, mission, vision, goals, objectives and infrastructure.
Thorough written, verbal and interpersonal communications, tact and political acumen to effectively represent the Berkeley Law and the Berkeley Law Executive Education programs.
Thorough knowledge of marketing mediums and funding sources.
Thorough knowledge of communication principles, media, and marketing techniques.
Strong project management skills, including event planning, relevant technology platforms, and meeting deadlines.
Strong interpersonal communication and political acumen skills.
Strong skills in event and media activities management.
Thorough knowledge of basic concepts, principles, and procedures of building and maintaining effective relations with external, internal and key constituencies.
Thorough research, analytical and critical thinking skills, including sound judgment and decision-making skills and skill to correctly identify real and potential problems, advising management as required, and proposing effective strategic resolutions.
Strong computer skills and proficiency with Microsoft Office, Google Suite, and video conferencing platforms.
Ability to learn new computer programs and software systems.
Must be committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome, and included.
Must demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community.
Bachelor's degree in related area and / or equivalent experience / training.
Thorough knowledge of the campus and / or Berkeley Law and its Executive Education Program's products and services.
Skill in mentoring less experienced staff.
Salary & Benefits
This is an exempt, monthly paid position. Annual salary is commensurate with experience within the range of $73,000.00 - $81,600.00. For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying. Please upload the document in the Resume section, then skip the (optional) Cover Letter upload section.
This is a full-time (40-hours/week; M-F), Career appointment. This position is eligible for full UC benefits.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.