Virginia Highlands Community College serves our community by providing quality and affordable education, training, and cultural activities through an array of flexible, diverse programs that enable community members to succeed today and in the future.Director of Marketing and Communications: State role title is Public Relations and Marketing Manager II, pay band five. Position #00067. Full-time position with fringe benefits. The minimum annual salary for this position is $58,000, commensurate with experience.The Director of Marketing and Communications reports to the Vice President of Institutional Advancement. The Director of Marketing and Communications will develop proven and innovative marketing strategies that strengthen the VHCC brand within the region, including: the development of ongoing engagement strategies that promote enrollment and events; the management of the marketing plan and the advertising budget; the oversight of institutional branding, design and content via promotional mediums such as radio, TV, outdoor, print, social media and the website; and the coordination of media relations and media events. Responsibilities also include serving as the official spokesperson for VHCC after the President and Vice President for routine media communications.Responsibilities:Supervise the members of the marketing team.Manage all aspects of college marketing and communications with an emphasis on creating a unified public image and brand.Create connections with and seek input from various internal and external stakeholders to guide marketing and communications needs, and to shape messaging and media usage.Manage the development and maintenance of college print collateral including design, layout, and sourcing for production.Manage all forms of advertising, to include design, preparation, and placement of advertising with media outlets.Partner with other staff to create and maintain an up-to-date and engaging college website and social media presence.Support college participation in community events, college-sponsored special events, and visits by special guests and the public on campus that are designed to enhance positive public relations.Serve as the collegeâ™s chief information officer, working directly with the President and Vice President to develop institutional responses to issues affecting the college and disseminating information to the media about campus events, programs, and accomplishments in a timely manner.Work directly with the President and Vice President to develop responses to local, state, and federal issues that impact the college and to organize advocacy campaigns in coordination with any VHCC and/or VCCS efforts.Participate in institutional effectiveness activities and processes including: strategic planning, college-wide surveys, and focus groups. Implement appropriate institutional effectiveness processes related to public relations and marketing including annual departmental planning, data collection and analysis, and evaluation activities to improve programs and processes as determined necessary and appropriate.Perform other related duties as assigned by the President and Vice President.Establishes and maintains effective relationships with students, faculty & staff, and other stakeholders important to the college.
Education and/or experience equivalent to a baccalaureate degree in Communications, Public Information, Marketing or related field.Successful history of professional achievement in public relations and marketing is required.Past success in managing multiple projects and assigned duties.Excellent writing, communication and collaboration skills.Previous experience with graphic design, Photoshop, In Design, etc.Previous experience in social media and web content oversight.Ability to maintain a high level of ethics and confidentially in performance of all duties.Good analytical and organizational skills, ability to work independently and/or with a team, and excellent time-management skills.Experience organizing a large events.Ability to establish and maintain effective relationships with students, faculty & staff and other stakeholders important to the college.
Virginia's Community College's educate 240,000 credit students annually and over 170,000 non-credit students at 23 Community Colleges with over 40 campus locations throughout the Commonwealth. Our mission is to provide comprehensive higher education and workforce training programs and services of superior quality. These programs are financially and geographically accessible to meet the individual, business, and community needs of the Commonwealth.