Career Center

Important to Know:  The salary range is $59,000 - $62,000, DOQ. This position offers a flexible hybrid work schedule with an expectation to be in-person, on-campus 2 days per week. We also offer a comprehensive benefits package including health, dental, and wellness benefits, a generous retirement savings plan, tuition benefits (covering 75-100% of eligible tuition), 11 paid holidays plus 22 days of vacation per year, and professional development opportunities.

POSITION OVERVIEW:
Come join a dynamic and supportive team at Student Unions & Activities as a Marketing Manager. This position is responsible for providing marketing direction for student-run concerts and arts and culture events and retail areas (convenience stores and non-contracted food service locations) operated by the Student Unions & Activities (SUA) located in Coffman Memorial Union, the St. Paul Student Center, and West Bank Skyway. The Marketing Manager reports to the Assistant Director - Marketing and is one of 9 marketing staff which serves the SUA department.

DUTIES AND RESPONSIBILITIES:
● Develop, implement and project manage marketing campaigns promoting SUA retail and non-contracted food service locations. Such projects may include email marketing, social media advertising, in-store signage and merchandising, coupon campaigns and sampling events, direct mail pieces and more.
● Use marketing data to direct strategy and implement tactics for all SUA retail locations.
● Develop, implement and project manage marketing campaigns  for Student Jobs and Student Activities areas where assigned, including but not limited to the Whole Music Club and Arts and Culture.
● Follow the design and marketing process including developing accurate project timelines, strategic marketing briefs, accurately imputing requests into the online graphics system, and ensuring approval of clients and Assistant Director - Marketing.
● Work closely with the Social Media Manager to develop social media marketing plans
● Supervise and direct student marketing assistants, including hiring, training, delegating and evaluating.
● Conduct data analysis, trend/business research and analysis, collecting and analyzing demographic information, and assessing performance of marketing initiatives at events, concerts and retail locations
● Manage annual marketing budget for designated areas. Provide timely updates to Assistant Director - Marketing
● Perform other related duties as assigned.

Required Qualifications:
-  Bachelor's degree in Business, Project Management, Communications, Marketing, Journalism or related field plus 4 years related experience.
-  Must demonstrate effective project management skills, strong written and oral communication skills, and strong customer service orientation.
-  Must have experience in project management and writing creative briefs.

Preferred Qualifications:
-  Experience using qualitative and quantitative market research to guide marketing plans.
-  Knowledge or experience working with students in a student union or university environment.
-  Experience using Google Drive and Trello.