Compensation offers are evaluated based on a combination of education, experience, qualifications, and other pertinent factors such as internal equity.
Reports To: Director, Marketing
Positions Supervised: N/A
In support of the University’s strategic plan, the digital marketing specialist drives digital presence by creating, curating, and disseminating content for Lindenwood websites and digital advertising. This role develops, coordinates, and executes digital marketing strategies and digital advertising campaigns, including paid social media, pay-per-click, digital display, and email marketing.
Essential Job Functions and Performance Indicators
The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Job Responsibilities and Execution
Conceptualizes, builds, and executes enrollment-focused digital marketing campaigns through competitive research, platform determination, messaging, audience identification, and benchmarking
Launches, manages, and optimizes social media advertising campaigns to generate interest in Lindenwood programs while maintaining cost-per-lead targets
Maintains Lindenwood’s brand consistency across digital platforms and uses data to inform leadership and optimize impact and content
Monitors all University digital marketing platforms, including social media channels, Google Ads, Google Search Console, and Google Business Profile, for appropriate content; executes updates as needed
Identifies and evaluates emerging technologies and brainstorms new and creative growth strategies
Remains current with trends in online marketing; leverages measurement tools to provide progress reports on campaign performance; makes assessments against pre-established goals; and optimizes spending and performance accordingly for future campaigns
Supports the mission of the University and serves as an ambassador of the Q2 culture of service excellence
Models, supports, and holds others accountable to the University’s values – integrity, dedication, excellence, creativity, and teamwork
Communication, Teamwork, and Collaboration
Develops detailed reporting processes that can be easily shared for strategic collaboration and optimization
Collaborates with external agencies and other vendor partners on campaigns in support of marketing initiatives
Works with internal teams tasked with key projects, including digital and project management support; branding initiatives for special events; and programmatic initiatives
Collaborates with stakeholders to develop messaging that is representative of program offerings and optimized for marketing materials
Job may require other duties as assigned.
Required Qualifications – An equivalent combination of education, training, and experience will be considered. Additional requirements may be designated by position.
Bachelor’s degree in digital marketing, marketing, business, or a related field
Minimum of 5 years’ experience in digital marketing strategy and execution
Completion of vaccination status survey and proof of COVID-19 vaccination or a negative COVID-19 test within 72 hours of hire.
Knowledge, Skills, and Abilities – May be representative, but not all inclusive, of the knowledge, skills, and abilities necessary to perform this job competently.
Demonstrated ability to work effectively with individuals from diverse communities and cultures
Strong understanding of the digital marketing landscape, including web marketing, content marketing, marketing automation, search engine marketing, email marketing, user experience, and digital analytics
Experience in identifying target audiences and devising digital campaigns that generate high-quality leads
Demonstrated proficiency in Google Ads, Google Analytics, Facebook Business, and other digital marketing platforms
Excellent written, verbal, and interpersonal communication skills
Experience in copywriting and copyediting for marketing and communications
Ability to establish and maintain effective relationships with students, faculty, staff, alumni, and community and media partners
Highly organized with ability to multi-task
Excellent project management and problem-solving skills
Ability to use good judgment and think critically
Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions.
Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Ability to work effectively at a computer for up to eight hours daily
Ability to sit for extended periods of time
Regular attendance is a necessary and essential function
Equal Opportunity Employer
Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.
Lindenwood University, often referred to as Lindenwood or LU, is a private, coeducational, liberal arts university located in St. Charles, Missouri. Founded in 1827 by George Sibley and Mary Easton Sibley, it is the second oldest higher-education institution west of the Mississippi River and since 1990 the fastest growing university in the Midwest. The University offers more than 120 undergraduate and graduate degree programs to more than 16,000 students a year through values-centered programs that lead to development of the whole person. Lindenwood is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.