| Position Title: | Marketing Communications Specialist | |
| Location: | Grand Rapids | |
| Department: | 40 - Extended & Intern'l Operations | |
| Advertised Salary: | Salary commensurate with education, experiences and other requirements. Comprehensive benefit package (health care, vacation, etc.) | |
| FLSA: | Exempt | |
| Temporary/Continuing: | Continuing | |
| Part-Time/Full-Time: | Full-Time | |
| Union Group: | N/A | |
| Term of Position: | 12 Month | |
| At Will/Just Cause: | At Will | |
| Summary of Position: | This position provides marketing communication services to execute recruitment and enrollment strategies for Statewide and Online programs as well as the Office of Graduate Studies and Dual Enrollment. The person assists in the creative process for recruitment and advertising campaigns, which includes content development and publishing via web, email, social media, print, face-to-face, phone, and other mediums. This person will attend recruitment events, communicate with prospective students, coordinate distribution of branded literature and promotional items, and be expected to provide excellent student service.
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| Position Type: | Staff | |
| Required Education: | Bachelor’s degree in marketing, sales, public relations, communications, advertising or equivalent.
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| Required Work Experience: | At least two years professional experience in communications, marketing, public relations, recruitment or related field that included contact with the public and professional audiences.
Experience with CRM and/or email marketing software.
Demonstrated writing and presentation skills.
Proficient in Microsoft Office and web applications.
Experience in event planning and execution. | |
| Required Licenses and Certifications: | Valid driver’s license required
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| Physical Demands: | - Office Environment
- Bending
- Carrying
- Lifting
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| Additional Education/Experiences to be Considered: | Professional experience in higher education. Experience with student recruitment.
Previous Banner, Salesforce or Marketing Cloud experience.
Experience in content management systems including WordPress, Omni or related platforms.
Proficient in the Spanish language. | |
| Essential Duties/Responsibilities: | 1. Provide information on educational and career programs to prospective students; interpret University policies, procedures and admissions requirement to a variety of constituents.
2. Acquire, and maintain, an in-depth knowledge of the University and program offerings in order to provide explanation and interpretation of eligibility requirements, practices and procedures, and career opportunities in academic programs.
3. Maintain databases, tracking prospects, admits and students. Use this customer retention tool to build relationships and communicate digitally, via phone, and face-to-face with each audience.
4. Work with the marketing team to represent the University and academic programs through print and digital media, by developing content and implementing communications strategies.
5. Research, write copy, and publish content for social media, web pages, advertising, brochures, flyers, event materials and more.
6. Represent Ferris and the academic programs at events, including making group and one-to-one presentations.
7. Assist with virtual open houses and recruitment events.
8. Responsibly handle matters of a sensitive and confidential nature.
9. Utilize a variety of software and online applications including Microsoft Office, the Adobe Suite, Salesforce, Concur, Omni, social media, and Google.
10. Statewide travel and occasional evening and weekends required.
11. Any other duties assigned within the position classification area.
12. Demonstrates an understanding of diversity, equity, and inclusion, especially in working relationships with students, faculty, staff and community members.
Reports to the Marketing Manager for Statewide and Online. Conduct recruitment activities and communications with the goal of enrollment growth. Maintain the confidentiality of designated information. Carry out responsibilities in accordance with University policies and applicable laws. | |
| Marginal Duties/Responsibilities: | | |
| Skills and Abilities: | 1. Possess strong oral and written communication skills and easily relate to others to build trust and relationships.
2. Possess strong interpersonal and organizational skills with attention to detail and accuracy.
3. Successfully interact with a variety of staff, students and visitors in a variety of situations.
4. Excellent working knowledge of computer databases, Microsoft Office, Adobe Creative Cloud, and applications for management of student recruitment.
5. Operate office machines and specialized equipment such as copier, printer, and computers.
6. Utilize the rules of proper grammar, correct spelling and punctuation, and proper arrangement of information when preparing correspondence and documents.
7. Plan, organize and make sound judgments and decisions while paying attention to assuring that all details are handled efficiently and effectively.
8. Develop a solid understanding of Ferris programs and related industry terminology.
9. Project a positive image and establish good rapport with the public.
10. Possess a sense of humor, high level of energy and enthusiasm, and ability to work collaboratively in a fast-paced environment and communicate with a wide variety of individuals both on and off-campus.
11. Works independently as well as part of a creative team.
12. Demonstrated commitment, experience and understanding for diversity, equity, and inclusion. | |
| Required Documents: | - Cover Letter
- Resume
- Unofficial Transcript 1
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| Optional Documents: | | |
| Special Instructions to Applicants: | Transcript 1 (REQUIRED): Applicants who have completed college coursework or attained a degree, please attach a copy of unofficial transcript for Bachelor's degree. Transcripts must include: Institution name, applicant name, date degree attained, degree awarded. Finalist will be required to submit an official transcript, if applicable. | |
Initial Application Review Date:
| 2/7/22 | |
| Open Until Position is Filled?: | Yes | |
Posting Close Date:
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| EEO Statement: | Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence. Learn more about the Ferris Mission and community at ferris.edu. The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups. For more information on the University’s Policy on Non-Discrimination, visit: Ferris Non-Discrimination Statement. | |
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