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Director of Marketing & Audience Development
Summary/Objective The Director of Marketing & Audience Development is responsible for brand messaging strategy and demand generation for the Boston Symphony Orchestra, Boston Pops and Tanglewood, leading the transformation of audience insights into breakthrough, persuasive messaging and impactful media plans, with an eye toward consistent audience acquisition, ongoing retention and profitable sales growth. This role be at the forefront of defining each brand’s positioning through research and strategic messaging development, and will guide a team responsible for campaign execution, setting direction and measurable goals for all marketing activities, while ensuring holistic planning and flawless execution of impactful tactics in service to these g


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