Senior Digital Marketing Specialist, Healthcare - Remote
Location: Fairfield, California
Type: Full Time
Hospital, Public and Private
Internal Number: 324
*This is a US Based Remote Opportunity*
At NorthBay Healthcare the Senior Digital Marketing Specialist is an expert in strategic digital marketing and marketing platforms, specifically customer relationship management (CRM) platforms. Position builds multi-faceted digital campaign and executes across all digital channels, specifically within the CRM and marketing automation platforms.
They also develop and maintain webpages/components using coding language while also conducting usability analyses and cross browser testing to fix technical issues related to SEO, site architecture and page speed. Responsibility also includes establishing cross-channel, integrated reporting framework to identify key growth metrics and translation of the data findings into actionable recommendations and improvements.
Education: BA/BS in communications, computer science, design or marketing related field.
Experience: Minimum of three (3) years related experience supporting marketing automation/digital marketing strategy and tactics. Proven experience with CRM systems and strong understanding of e-mail marketing best practices.
Interpersonal Skills: The NorthBay Way is a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Healthcare. The NorthBay Way principles consist of Caring, Communication, Collaboration, and Competence. Ability to communicate effectively, accurately and professionally and be an active teammate.
The roots of NorthBay Healthcare run deep in Solano County. Civic leaders and local physicians teamed up and in 1959 opened a local choice for advanced medicine, close to home — a locally managed, nonprofit healthcare provider for compassionate care.
Compassionate care drives us
It is our goal to exude warmth and caring as we meet and greet patients, family and visitors in our hospitals and medical offices. Our dedication to our patients continues throughout their healthcare journey.
Advanced medicine differentiates us
NorthBay Healthcare provides sophisticated healthcare services rarely seen in counties of this size, not only in our two hospitals — NorthBay Medical Center in Fairfield and NorthBay VacaValley Hospital in Vacaville — but in our primary care and specialty care practices. From oncology to open heart surgery, and from birth through the end of life, NorthBay Healthcare has teams of medical experts ready to assist in your care.
Close to home defines us
NorthBay Healthcare was born in Solano County and we remain committed to delivering advanced medicine here to the community we serve. That’s why we continue to invest in modernizing and expanding our facilities..., purchasing cutting-edge equipment and pushing the limits of technology alongside other healthcare pioneers, such as the Mayo Clinic. Our competence, capabilities and practice of collaborating with some of the nation’s most advanced clinical institutions enable us to manage extremely complex cases right here.