Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
You will work closely with the EMEA Sales Leadership team to plan and execute demand generation campaigns, vertical and account-based marketing programs, F2F/virtual events and webinars, and email campaigns to drive leads and accelerate pipeline in support of quarterly sales targets. The role requires strategic planning and reporting, sales stakeholder management, and hands-on execution.
Meet regularly with the sales leaders and individual contributors to understand their targets and build regional marketing plans to support pipeline goals.
Work with the extended marketing team including product, customer, digital and communications to plan and support regional marketing programs.
Communicate sales-related marketing KPIs and develop a regular cadence of closed-loop feedback and between marketing and sales.
Work with Sales & SDRs to ensure lead follow-up and ROI on campaigns.
Work with design and content teams to develop invitations, landing pages, and other promotional and onsite assets.
Manage event logistics including venue sourcing and payment, promotional material/ giveaway shipments and signage.
Some travel required once in-person events return (may include nights and weekends) to support event execution.
Assist with localized webinar development including speaker coordination, setup,
What we’re looking for...
You’ll need to have:
Bachelor’s degree or relevant work experience.
Relevant experience in a B2B Technology Field Marketing role.
Experience with MS Office/Google Office and Salesforce.com.
Experience running field events and tradeshows.
Experience with digital marketing.
Experience working with sales leadership and geographically dispersed sales teams to both understand and influence decision making.
Willingness to travel up to 50%.
A valid Driver’s License.
Even better if you have one or more of the following:
BA or BS degree.
MBA or Marketing degree/certifications.
Experience with Marketo, Bizible, DemandBase, Wrike, Airtable, Knak, or other digital marketing tools.
Experience building vertical, segment or account-based marketing programs.
Experience writing copy for demand generation emails, landing pages, etc.
Experience working with SDRs to ensure lead follow up and qualification.