The Office of the Vice Provost of Advances for Learning (VPAL) is a University-wide strategic initiative, that creates and catalyzes deeply engaging and scalable learning experiences that make a difference at Harvard and beyond. VPAL works with faculty across Harvard to build and create online courses for both public and residential audiences. The VPAL team produces high-quality courses that showcase the depth and breadth of Harvard to curious learners everywhere. The VPAL team creates and supports a wide range of pedagogies and tools in line with strategic goals to advance the understanding of how students learn; expand access to high-quality education worldwide; and improve teaching and learning—on campus, online, and beyond.
As the Office of the Vice Provost for Advances in Learning (VPAL) expands its presence in online learning, the Director of Marketing and Product Management will be critical to the organization's success by supporting growth in enrollment and developing high-quality marketing and product management strategy. Reporting to the Managing Director of VPAL, this role will lead VPAL's Marketing & Communications team while working closely with VPAL leadership and other team members to articulate the overall brand and messaging for VPAL offerings and to maximize and broaden the impact of Harvard's digital content and tools.
Develop and manage a global B2B and B2C lead generation strategy that attracts learners for all VPAL products and offerings across a variety of platforms.
Develop and maintain the brand for VPAL products in a way that aligns with Harvard's digital strategy and brand strategy more broadly.
Create and execute integrated marketing campaigns to launch products and acquire and retain customers while achieving business and revenue objectives, focusing on profitability from all Harvard Online courses and products.
Oversee development of internal and external feedback tools; provide analytics to leadership to guide product strategy and track progress against goals.
The lead marketing team of 5+ and coordinate with Media and Instructional Design teams in the design, strategy, and execution of all marketing materials to support sales.
Lead product management strategy, including course selection and development processes, in close coordination with course teams and leadership.
Oversee product managers and their sphere of responsibility, including competitive landscape research, market audience research, and post-course audience analysis.
Create programs to engage the community of past clients with the goal of encouraging repeat business.
Manage VPAL communications efforts - coordinating with Harvard Public Affairs and Communications as well as VPAL leadership.
Lead pricing strategies for HarvardX and Harvard Online courses in conjunction with the Director of Series Courses and Director of HarvardX Courses.
Coordinate with product development, technology, and user experience teams to prioritize investments aimed at improving participant experience and new customer acquisition.
Manage and monitor VPAL's marketing budget and implement any modifications as required.
Other duties as assigned.
About the Office of the Vice Provost for Advances in Learning (VPAL)
The mission of the Office of the Vice Provost for Advances in Learning (VPAL) is to create and catalyze engaging and scalable learning experiences that make a difference at Harvard and beyond.
VPAL is committed to convening and nurturing a diverse community dedicated to promoting inclusive excellence and leadership in teaching and learning. We celebrate, welcome, and honor all backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values. We strive to ensure that all feel included in our mission, our work, and our learning inside and
IMPORTANT NOTE: A cover letter is requested for this role. Your cover letter and resume should be submitted as a combined SINGLE DOCUMENT under the resume tab. Cover letters are requested for this role.
VPAL is not able to provide visa sponsorship for this position.
PLEASE NOTE: During the current period of Covid-19 related restrictions, this position may start as a remote position, with the expectation that it will transition to onsite in Cambridge when the office reopens. Effective October 1st, as a condition of continued employment, all work must be performed in a state where Harvard is registered to do business (CA, CT, MA, MD, ME, NH, NY, RI, VT).
We continue to monitor the evolving COVID-19 and the lifting of restrictions. We appreciate your understanding and flexibility with our interview process.
The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard's Vaccine & Booster Requirements. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's
Candidates MUST meet the following basic qualifications in order to be considered for this role:
Minimum of 10 years of progressive marketing and communications experience and 5 years of direct supervisory experience
Advanced degree in marketing, business, or related field preferred.
Success in developing and managing a comprehensive strategic communications program of high volume and quality of output to advance an organization's objectives.
Skill in building and managing relationships and networks with a diverse group of high-level internal and external stakeholders, including faculty.
The ability to identify opportunities and make use of assets across Harvard and build networks to effectively reach both practitioner and scholar audiences.
Knowledge and familiarity with all forms of existing and emerging advertising and marketing strategy across a variety of platforms.
A results-oriented team player with the ability to work collaboratively with others. A good listener with high energy, drive, and both intellectual and emotional intelligence.
Strong project management skills in a deadline-driven environment with competing priorities
Expert writing and editing skills with the ability to direct the creation of clear and accurate marketing materials, press releases, and other communications on program initiatives and impact.
Successful track record of entrepreneurial leadership, strategic marketing, brand-building, and demonstrated business acumen marketing digital products; ideally with experience in the online education space; proven ability to thrive working across a complex organization in both B2B and B2C environments.
Able to understand the complexity of higher education issues, the environment, and the decision-making process.
Extensive experience developing a strategy for digital and direct marketing, market research, SEO/SEM, social media, content marketing, web presence, mobile, channel selection and optimization, creative direction, PR, and sales (high-value service).
Ability to advise, coach, and strategize with senior-level professionals on marketing and communications opportunities and issues.
Demonstrated ability to identify, source, and direct outside business partners and service providers while not being afraid to challenge conventional thinking and seek innovative solutions.
Proven experience managing and developing a team of dedicated individuals, setting a culture of collaboration.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
The Edmond J. Safra Center for Ethics at Harvard University seeks to strengthen teaching and research about pressing ethical issues; to foster sound norms of ethical reasoning and civic discussion; and to share the work of our community in the public interest.
Widespread ethical lapses of leaders in government, business and other professions prompt demands for more and better moral education. More fundamentally, the increasing complexity of public life - the scale and range of problems and the variety of knowledge required to deal with them - make ethical issues more difficult, even for men and women of good moral character. Not only are the ethical issues we face more complex, but the people we face them with are more diverse, increasing the frequency and intensity of our ethical disagreements.
Given these changes in the United States and in societies around the globe, the Center seeks to help meet the growing need for teachers, scholars, and leaders who address questions of moral choice across many of the professions and in public life more generally, and promotes a perspective on ethics informed by both theory and practice. We explore the connection between the problems t...hat professionals confront and the social and political structures in which they act. More generally, we address the ethical issues that all citizens face as they make the choices that profoundly affect the present and future of their societies in our increasingly interdependent world.