Abbott Rapid Diagnostics is recruiting a Marketing Manager Benelux .
The Marketing Manager is responsible for developing and executing against Marketing Plans that ensure delivery of short/medium-term turnover, volume and market share goals based on a deep understanding of the cluster markets and Abbott portfolio and respective diseases.
Your tasks include (but are not limited to):
·Development of local marketing and promotional plans
·Develop local marketing plans in alignment with regional plan
·Deliver and track the execution of Marketing initiatives
·Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
·Participate in product launch projects from early stages and plan local launch plans
·Gain deep understanding of local market
·Customer segments mapping
·Routine participation in strategy alignment and sales effectiveness
·Routine participation in sales effectiveness
·Collaborate with cluster head and finance partner in the management of pricing to
·achieve profitability goals
·Conduct business analysis and monitor key performance indicators
·Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)
·BA/BS in Marketing, Business, and/or Biological Science or related field
·At least 5+ years industry experience with ideally 3+ years of experience in in vitro Diagnostics marketing functions.
·Familiarity with Infectious Diseases, Molecular and Lateral Flow test technology strongly preferred
·Proven experience leading marketing and sales within life sciences
·Proven ability of delivering goals in a fast-paced, matrixed organization
·Proven ability to effectively communicate & collaborate with all key stakeholders
·Proficiency in English with a good level of Dutch and French
·IT/office Tools: Use of core functional processes (e.g. Outlook, CRM software, SAP,
·Concur, Workday, WebEx or equivalent)
·Ability to travel nationally and internationally
·Excellent interpersonal skills, negotiation and influencing skills
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.