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Director, Client & Member Marketing
Set strategic direction for Client and Member Marketing in order to meet VSP's short and long range business objectives. Infusing VSP consumer brand strategy, developing programs/services to deliver on the VSP value proposition, grow VSP's client business, and increasing voluntary enrollment. Lead Marketing team to analyze and identify key issues in the market and competitive landscape. Develop short and long-term goals, target markets, competitive positioning, marketing strategies and supporting products/programs to gain and retain new clients (working with SBUs and Sales Team), increase consumer business, and increase retention of current consumers Research and direct consumer input to identify current and future market opportunities and ensure that o


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