Founded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,445 full-time undergraduates and 5,125 graduate and professional students. Ranked 35 among national universities, Boston College has 878 full-time and 1,201 FTE faculty, 2,750 non-faculty employees, an operating budget of $1.2 billion, and an endowment in excess of $2.8 billion.
The Email Marketing Manager is a key member of a high-performing marketing department whose mission is to keep Boston College alumni, parents, and friends engaged and participating with the university. This individual reports to the Senior Associate Director, Digital Technology & Operations, and collaborates closely with project managers and internal partners to deliver engaging digital content to key constituents utilizing email, web pages, mobile technology, and social media.
As the manager of University Advancement's broadcast emails, this person is tasked with designing, building, and sending a large volume of emails on behalf of our partners. They will develop sophisticated emails with complex external variable data to serve diverse segments and a variety of initiatives. In close collaboration with colleagues in Advancement Communications and Marketing and other departments in Advancement, they will help inform and build the email strategy to reach our broadest audience with the most impactful emails to increase conversion. This person will be tasked with assuring the quality of the content, as well as the functionality across different platforms. This person will also be tasked with managing the policies and processes that guide the broadcast of marketing emails, as well as maintaining the master calendar. Aside from making sure processes run smoothly, the Senior Email Marketing Manager will be the resident email marketing expert charged with making recommendations related to email development and performance with the goal of increasing effectiveness and performance.
Building upon this person's success managing broadcast emails, this person may also be asked to assist with building and maintaining website and social media content. This person will also be asked to help the department leverage the full range of digital channels, including our website, blogs, social channels, and mobile, in order to reduce the volume of emails currently being sent.
Work with Salesforce Marketing Cloud to build sophisticated email campaigns, leveraging Amp Script and external data
Design, build, and send outbound broadcast emails on behalf of the University Advancement Division to Boston College alumni, parents, and friends
Manage the University Advancement Broadcast Email calendar
Manage Advancement Marketing and Communications' quality testing process for broadcast emails; and assume responsibility for assuring that all broadcast emails are free of error, work across all platforms, and adhere to current SPAM filter standards
Manage and enforce the divisions' broadcast email policy; proactively collect content, data, and scheduling details from clients and stakeholders
Develop and manage the department's process for testing broadcast emails in order to increase effectiveness and raise key performance indicators (open rates, click-thrus, etc.)
Leverage the divisions' website and social media channels into order to transition digital content from static emails to dynamic and interactive digital media
Measure and report performance of broadcast emails and digital content for the department, and make recommendations to the team based on these measurements
Develop an expertise of digital marketing industry trends and best practices, and make recommendations to the rest of the team based on this expertise
Make recommendations on email-related tools and technologies adopted by the University to determine if and how they can best be leveraged
This position will also supervise, train, and develop a junior-level email developer
Full-Time Equivalent Hiring Range: $63,900 to $79,850; salary commensurate with relevant experience.
Advanced knowledge of Salesforce Marketing Cloud, with a focus on Email Studio
Advanced knowledge of Salesforce Marketing Cloud Amp Scripting, leveraging external data to produce highly personalized emails
Experience working with SQL, specifically as it applies to Salesforce Marketing Cloud "Automation Studio"
A robust understanding of Marketing Cloud's contact data model
Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails
Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration
A bachelor's degree plus a minimum of 5 years of demonstrated experience in building emails, web pages, e- newsletters, online forms, mobile and social media content, and other features
Knowledge of HTML, CSS, Adobe web tools (Photoshop and Dreamweaver), and experience working within a content management system
An expert-level grasp of email marketing, digital content, mobile marketing, and social media strategy
Experience testing emails and web content for both performance and functionality across all platforms
Familiarity with email metrics and reporting, as well as with Google Analytics
Solid writing skills with ability to design web graphics, optimize photos, and troubleshoot html, css, and browser display issues
Excellent interpersonal communications skills
Certified in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant is preferred, but not required
Some management or supervisory experience is a plus.
Must be a team player who is highly motivated and dedicated to the goals of advancing higher education and have an appreciation for Jesuit Catholic education and the goals and values of Boston College
The office of University Advancement supports the mission of Boston College by promoting a culture of inclusion that values each individual. Our recruiting practices support that commitment to build diverse teams reflecting our community; students, alumni, parents and friends of Boston College.
Boston College offers a broad and competitive range of benefits depending on your job classification eligibility:
Tuition remission for Employees
Tuition remission for Spouses and Children who meet eligibility requirements
Generous Medical, Dental, and Vision Insurance
Low-Cost Life Insurance
Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
Boston College conducts pre-employment background checks as part of the hiring process and requires all employees to be fully vaccinated for COVID-19. Boston College is an affirmative action, equal opportunity employer. In concert with our Jesuit, Catholic mission, Boston College is dedicated to the goal of building a culturally diverse and pluralistic faculty and staff committed to teaching and working in a multicultural environment and strongly encourages applications for women, minorities, individuals with disabilities, and covered veterans. To learn more about how BC supports diversity and inclusion throughout the university please visit the Office for Institutional Diversity at https://www.bc.edu/offices/diversity .
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both teaching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.