Associate Director, Strategic Group Marketing, Dermatology
Location: East Hanover, New Jersey
Internal Number: 334046BR
Nearly 8M patients suffer from (moderate-severe) Plaque Psoriasis in the US, and while over 85% of them have received a diagnosis, only ~225K of them are treated with biologic therapies. The past several years have registered many new biologic therapies entering landscape, bringing HCPs and patients expectations for the efficacy-safety trade off to new levels, and still highlighting unmet need for the patients suffering from this chronic, many times debilitating condition.
At Novartis, we are reimagining medicine to address some of society's most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible.
The Associate Director will be responsible for the overall development, implementation and execution of brand strategy, marketing mix and operational plans that optimize sales, market share and revenue growth for the Cosentyx brand.
The Associate Director, Strategic Group Marketing, Dermatology (Psoriasis) is responsible for driving development & execution of Customer (HCP/Group Practices/IDN/PE) marketing activities & tactics. Major Accountabilities: *Through partnership & engagement with extended brand team, drive development of brand strategy, marketing mix, & operational plans for promotional activities in a Group practice setting *Develop & drive deep organizational understanding of Dermatology customer ecosystems/journey/behavior, and translate them into actionable insights/marketing tactics *Drive market research, advisory boards, and consulting engagements. Identify gaps in insights, and mine new data sources/sets/claims/insights that can elevate strategies and tactics *Define and execute a data/insight driven customer engagement, targeting & activation strategy. (re)shape thinking in marketplace for current standards of care, and gain customer/stakeholder build buy-in *Enable co-creation of content and solutions with thought leaders/group practices/practice managers/patient/customer facing teams, and ensure rapid adoption & pull through *Drive development of creative campaigns, materials, and tools to drive brand differentiation and accelerate launch uptake. Drive alignment and message consistency across Brand indications/customers/channels *Actively manage agency partners including project delivery & budgeting, liaise closely with Legal, Regulatory and Compliance to execute tactics efficiently and compliantly. Lead engagements with medical, legal and regulatory colleagues in the FUSE process on approval of all promotional materials *Ensures alignment to, compliance with, and ownership of all NPC policies, including the Code of Conduct and all applicable laws and regulations
This position will be located at East Hanover. This position will require 15% travel (domestic)