The Department of Dining Programs is seeking a Marketing Director of Dining Programs (Communications & Marketing Manager) who will be responsible to promote the vision for the dining program from an innovative, cutting edge and world class experience. Lead and project-manage strategic initiatives. Continually assess goals, targets, certifications, and practices to stay abreast of current trends that will benefit the satisfaction, safety, health and well-being of the JHU community, and ensure JHU Dining remains a national leader in high quality customer services and sustainability programs.
As the program is in transition to a new Self-Op Dining operation, the Marketing Director will be responsible for building the marketing initiatives and platforms from the ground up. This is an incredible opportunity to develop the platforms and initiatives for the future.
The Marketing Director will be responsible for the design, gathering and assessment of customer feedback data. Monitor results and respond to findings to ensure continuous improvement in processes and programs as well as high levels of satisfaction for students, guests and the JHU community. They will also create, articulate, and obtain buy-in for JHU Dining's mission, vision, and strategy. Develop plans to materialize strategy and analyze program initiatives.
The Marketing Director for Dining will establish and maintain effective a positive communications strategy, including social media, website, news articles, and a range of other outlets with the objective of raising internal and external awareness of JHU Dining's efforts and related activities.
Specific Duties & Responsibilities
Responsible for the development of all marketing materials related to dining
Build, support and maintain social media platforms for the Dining Program
Manage and support any external resources relating to marketing material development and ongoing support, i.e. website development, branding materials
Work with the AVP and Central Communications to build the Dining Brand
Work closely with the Director of Culinary Innovation on all Signage and operational presentation materials
Create the Annual special Events calendar for Campus wide events, such as Family Weekend and Convocation. Create and maintain the Dining location special events calendar that outlines special event programming for all dining locations
Develop and maintain a student feedback portal
Serve as the department point of contact for all meetings/inquiries about student engagement topics to coordinate, and enhance the program
Representing JHU Dining at relevant meetings, assist in strategic planning, and coordinating JHU Dining events
Stay abreast of trends and patterns with the industry and make recommendations for changes to the Dining program
Effectively collaborate with both the Student Affairs communications team and Central university communications to ensure alignment in all aspect of Dining communications
Manage marketing admin and any student interns related to marketing
Marketing Research/Data Collection (20%)
Focus groups, surveying, campus mapping, trend development, Gen Y research, competitive pricing analysis, etc
Special events, promotions, marketing collateral, media interaction, public relations, etc.
Interaction with clients, university department heads, student organizations, community groups, etc.
Strategic Planning/Innovation/Creativity (20%)
Development of new strategies and tactics for promoting existing or new locations, etc. to enhance sales and customer satisfaction
Development and execution of annual meal plan campaigns, including oral and written presentations, to various target groups (e.g.; on-campus residents, commuters, faculty & staff, etc.)
Minimum Qualifications (Mandatory):
Bachelor's Degree and at least 5 years of relevant experience in Higher Ed food service and/or training or an equivalent combination of education and experience required
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula*
Experience with PC-based Microsoft Word products (PowerPoint, Excel, Word, etc.)
Strong interpersonal skills in order to build solid working relationships internally and externally
* JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for the required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
** Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
Special Knowledge, Skills & Abilities:
Excellent written and verbal communication skills with the ability to write clear, concise copy for digital and print materials; strong editing and proofreading skills
Solid understanding of principles of design; demonstrated experience working within established brand standards
Extensive knowledge of and fluency within social media platforms
Experience using content management systems (e.g. WordPress) and email marketing platforms; familiarity with HTML/CSS
Understanding of measurement tools (e.g. Google Analytics) and how to translate data insights into action
Superior attention to detail; ability to think creatively, strategically, and analytically
Excellent interpersonal skills, cultural responsiveness, and the ability to work collaboratively with multiple groups, including students, staff, and administrators
Self-motivated with excellent problem-solving, time management, and project management skills
Working Title: Marketing Director, Dining Programs Role/Level/Range: ATP/04/PE Starting Salary Range: $69,830 - $95,960 annually (commensurate with experience) Employee group: Full Time Schedule: M-F 8:30am - 5:00pm Exempt Status: Exempt Location: Homewood Campus Department name: Dining Programs Personnel area: Homewood Student Affairs
The successful candidate(s) for this position will be subject to a pre-employment background check.
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