We are looking for a Marketing Manager to part of our Marketing team for our rapidly expanding ADC team. This is a key role in the marketing team for expanding our presence across the healthcare channels in Japan
You will be responsible for developing and executing the marketing plans for HCP marketing for Abbott Diabetes Care, Japan. You are expected to collaborate closely with other marketing members to drive the overall marketing plan. As a commercial manager, you shall be responsible for the financial and non financial objectives of ADC Japan.
Primary Function / Primary Goals / Objectives（主な役割／目標／目的）
Develop an overall HCP Marketing strategy and annual plans aligned with ADC strategic goals.
Plan and Develop sales tools to help the sales team communicate with the HCPs in an innovative and scientific way
Create hospital channel plans for engagement with KOLs, endocrinologists, diabetologists and allied health professionals.
Execute the marketing plans by close coordination with the Sales team and other supportive functions like medical and scientific affairs.
Create and execute an overall Scientific conference participation plan from International to local congresses.
Monitor and analyze market situation and customer needs, lead the HCP market research work for Japan.
Develop accurate forecast for the HCP activities and manage the expenses as planned.
Have good competitive intelligence and be the expert on market developments
Manage portfolio / product life cycle in cooperation with relevant functions and provide optimal marketing input to Global marketing.
Support the marketing head to create overall division strategies and plans for mid to long term
Good Communication skills to coordinate with different stakeholders, motivate/convince sales team, KOLs, Global area marketing regarding strategies and action plans
Tracking KPIs to ensure execution of the plan.
Working with the sales team to ensure KOL management execution as per plan. Develop strong relationships with the KOLs.
Develop business estimates along with the marketing director to help the leadership understand the latest situation of the business
Abide by Abbott's Code of Business Conduct and Ethics regulation as well as the industry law and local law
Ensure regular communication to and from the sales force for matters of execution and reporting.
University degree preferably in Marketing, Business Administration or a Medical field
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.