Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Leading an active lifestyle is important to the many people we serve. In Abbott's Electrophysiology and Heart Failure division, we're advancing the treatment of heart and vascular disease through breakthrough medical technologies in electrophysiology and heart failure, allowing people to restore their health and get on with their lives.
WHAT YOU'LL DO
As the Marketing Manager, Social Media, you will be responsible for developing social media goals and crafting a strategy to achieve them. This role supports marketing campaigns and strategies by developing plans to meet objectives through social media.
This individual is also responsible for the day-to-day management of our social community across all social media channels, including posting content, managing social media programs and strategy and making sure the brand voice is carried out across all social media channels.
This role will help to develop reporting dashboards for social media analytics to deliver standard analysis and reporting of day-to-day posts, campaigns and the social listening sphere.
This role develops creative, forward-thinking content and strategies that engage audiences and further enhances Abbott's Cardiovascular product brands.
This position reports to the Senior Manager of Digital Strategy and partners across the organization to develop the collaborative relationships needed to be successful.
Manage the day-to-day social media marketing efforts for the cardiovascular businesses
Stay on top of social trends, reporting and listening strategies, and bring new ideas and technologies to the team
Track social activity against stated annual objectives, create monthly analytics and insights
Communicate with teammates and collaborate to make informed decisions based on data; find opportunities for engagement and response
Lead social listening initiatives and help Abbott be part of relevant conversations
Audit and evaluate competitors' social media efforts
Analyze data to support insights, key takeaways, and optimizations
[Work with partner agency to] Understand paid strategy and analyze campaign effectiveness
Manage all paid social campaigns and programs for the Abbott cardiovascular businesses
Maintain strong time management, organization, and prioritization skills in order to complete multiple tasks and deliverables in a timely manner
Be able to offer a POV on best practices specific to social, as well as a POV on specific features, tactics, ad formats, projects, campaigns and innovative ways to use social media
Recognize opportunities to support business goals and create operational efficiencies
Leverage enterprise-level software for posting and supplemental listening and reporting
Responsible for set up, production and publication of all content on social media channels
Use social media strategy documents (including brand voice & tone, style guides, KPI dashboards, editorial calendars, channel plans, inspiration decks, research, promotion plans, etc.) to plan content that will reach and resonate with target audiences
Work with PR, marketing, training and education, and other groups to brainstorm and develop content and campaign ideas from scratch
Plan content based on the outlined social strategy including business/marketing objectives, content strategy, channel strategy, editorial calendar, and identified target audiences
Supervise, direct and/or manage the work of others whether direct staff, consultants and/or agency partners
Attend various Abbott and industry events as needed (photo, video asset collection and sharing)
Adhere to digital marketing policies including content review and approval, and governance policies
Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments
Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors
EDUCATION AND EXPERIENCE YOU'LL BRING
Bachelor's degree in marketing, advertising, journalism or equivalent
7+ years of social media or related experience at an agency, or corporation
Proven success utilizing social channels creatively to achieve organizational and marketing goals
Experience with social media advertising as well as working with related agencies
Ability to strategically create and distribute content across a variety of social media networks
Experience with social listening and reporting
Excellent writing, editorial and communication skills
Experience with enterprise-level based social scheduling and reporting software tools
Ability to manage multiple projects and timelines in a fast-paced environment
Ability to find and create compelling stories
Self-starter with a great work ethic, ability to work independently and as part of a team
Flexible, can-do attitude: Able to take on a variety of tasks and maintain a positive attitude
Conscientious, responsible, professional
Ability to develop strong, trusting and collaborative relationships
Excellent communication skills
Experience in health care and/or high-tech marketing is preferred, but not required
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.