IU Studios is the central Marketing and Communications unit at Indiana University, and includes the University Events and Conferences teams. Our insights and technology-driven teams serve as strategic consultants throughout the university, with a central mission to create experiences that lead to a lifelong love for IU.
The CRM Marketing Consultant reports directly to the CRM Constituent Experience Leader and is tasked with helping improve the university's integrated constituent experiences. In particular, the consultant will be a subject matter expert in optimizing constituent experiences with mobile touchpoints - including SMS and mobile app push notifications. The consultant will focus on driving the university in delivering great mobile constituent experiences by understanding current pain points and needs; identifying opportunities; strategically journey mapping solutions; executing solutions; monitoring success; and iterating for continuous improvement.
While primary focus will be on mobile, proficiency in email and other digital and traditional marketing channels will be important for holistically mapping out, executing, and automating journeys with Salesforce Marketing Cloud and CRM.
Drives mobile marketing usage and innovation at the university.
Develops and automates campaigns in Salesforce Journey Builder.
Works closely with colleagues and partners around the university to understand marketing needs and builds campaigns in Salesforce to meet those needs.
Participates in journey mapping workshops with partners to understand constituent experiences and needs.
Provides thought leadership in constituent experience mapping and mobile marketing.
Builds and manages mobile and email campaigns.
Understands and effectively utilizes analytics for continuous improvement.
Provides specialized customer support through provisioning, creation of projects or workspaces within applications, and/or customizing products to customer specifications.
Troubleshoots and analyzes problems and bugs in applications and products.
Performs complex upgrades, releases, customization, and documentation of work according to team's established methodology.
Performs programming, scripting, and modifications of application and products for corrective action.
Collaborates with technical and functional business clients and teams within the central information technology organization.
Contributes to project planning, objective formulation, task estimation and evaluation of customer requests.
May train, mentor and provide guidance and feedback to less experienced staff.
Degree in Business Administration, Marketing, Computer Science, or similar disciplines.
2 years of customer / application support, programming, or related experience.
Experience in lifecycle and mobile marketing.
3 years of experience in mobile marketing, user experience, journey mapping, marketing automation, email marketing, digital marketing, lifecycle marketing, and/or database marketing.
Combinations of related education and experience may be considered.
Proficient communication skills.
Demonstrated problem solving skills.
Ability to simultaneously handle multiple priorities.
Demonstrated customer service skills.
Quickly troubleshoots and resolves problems.
Performs work independently with minimal supervision.
Effectively coaches and delivers constructive feedback.
Familiarity with email / digital marketing and marketing automation.
Comfortable working within a matrix organization with discrete brand teams and shared resource teams.
Ability to build strong customer relationships.
Strong technical aptitude.
Possesses strong product knowledge.
Excellent collaboration and team building skills.
Seeks to acquire knowledge in area of specialty
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page .
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at firstname.lastname@example.org or by visiting IUPD.
About Indiana University Purdue University Indianpolis - IUPUI
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.