Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners. Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand related issues and opportunities Establish short and long term goals, competitive positions and strategies for market segment Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention