MARKETING, COMMUNICATIONS & PUB REL SPEC - Duke Raleigh Hospital
Duke University Health System
Location: Raleigh, North Carolina
Internal Number: 162247
Duke Raleigh Hospital offers the latest in care and technology in a patient-friendly setting. It has been an important part of Duke Health since 1998 and has served Wake County for more than 35 years, employing more than 2,000 team members. The hospital provides 186 inpatient beds and a comprehensive array of services, including the Duke Raleigh Cancer Center, Duke Raleigh Orthopedic and Spine Center, cardiovascular services, neurosciences including the Duke Raleigh Skull Base and Cerebrovascular Center, advanced digestive care, disease management and prevention, wound healing, outpatient imaging, intensive and progressive care, pain clinic, same-day surgery, emergency department and community outreach and education programs
U.S. News & World Report ranked Duke Raleigh Hospital as high performing in orthopaedics and two adult procedures/conditions: Chronic Obstructive Pulmonary Disease (COPD) and lung cancer surgery. #DukeRaleighJobs
Marketing, Communications, and Public Relations Specialist
Job Description The marketing, communications, and public relations specialist will work alongside our communications manager to execute communication strategies to support Duke Raleigh Hospital and its affiliated clinics. The ideal candidate is a hands-on communications professional with internal communications experience, keen storytelling ability, and social media and video capabilities.
Duke Raleigh Hospital supports the Wake County community as one of three hospitals within the Duke University Health System. This is an exciting time to join the Duke Raleigh Hospital communications team as Duke Health grows in Wake County.
CONTENT CREATION AND MANAGEMENT
Aid in carrying out Duke Raleigh Hospital's communication plan. Help to monitor and evaluate the effectiveness of communication tactics, investigate trends, and recommend and implement modifications to improve communication results and reach.
Work collaboratively with other communications colleagues, partners, and stakeholders to ensure an integrated, effective approach across all communications.
Assist in creating best practices and tools that expand and involve creative and inclusive approaches to internal communications.
Serve on various committees and attend professional meetings as appropriate to help gather content to better tell the story of Duke Raleigh Hospital.
Use project management software to organize and plan campaigns and projects.
Provide communication support for special events, strategic initiatives and operational needs.
Contribute to team member engagement by: 1) Building and maintaining the editorial calendar and e-mail lists, and distributing our weekly employee newsletter The Pulse; 2) Providing creative support and promotion of events 3) Developing digital signs and posting them to screens throughout our campus; 4) Identifying stories, conducting interviews and producing content that illustrates the value of our work, our team, and our presence in the community; and 5) Leading content creation for our intranet website (sharepoint).
Strengthen our use of video content by collaborating with supervisors and frontline team members to create video projects independently.
Assist in developing a program to reach our team with live and pre-recorded video content in clinical areas where the work is done.
Develop and contribute processes for live events for the hospital across a number of technologies, including YouTube Live, Facebook Live, and Zoom Webinar.
Help support Duke Raleigh Hospital's social media presence. Carry out our social media strategy to achieve broader communication objectives and create content that strengthens our relationship with online audiences and drives engagement.
This role would assist with follower engagement and content posting primarily on Duke Raleigh Hospital's Glassdoor, LinkedIn, and YouTube accounts.
Knowledge , Skills and Abilities
Excellent oral and written communication skills
Keen organizational skills and attention to detail
Experience with SharePoint, Canva, Adobe InDesign, Adobe Photoshop, Adobe Premiere and other video editing programs preferred
Strong interpersonal skills that include an ability to work independently and as a member of a team, diplomacy in managing multiple projects and stakeholders, and a willingness to learn and innovate.
Knowledge of writing style guides, with proven ability to review and edit written content for style adherence
Experience developing creative work within established brand guidelines
Portfolio that demonstrates writing skills (when applying please attach or include a link to your portfolio or work samples)
Experience using e-mail software and maintaining e-mail distribution lists
Professional experience working with social media platforms, including Facebook, Twitter, LinkedIn, YouTube, Glassdoor
Strong content development skills in a variety of media
Bachelor's degree in Marketing, Journalism, Business or related field is required.
English, public relations, or a related discipline.
One year of directly related experience is required.
Degrees, Licensures, Certifications
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
As a world-class academic and health care system, Duke Health strives to transform medicine and health locally and globally through innovative scientific research, rapid translation of breakthrough discoveries, educating future clinical and scientific leaders, advocating and practicing evidence-based medicine to improve community health, and leading efforts to eliminate health inequalities.