Digital Marketing Campaign Leader & Analyst (Marketing Generalist)
Indiana University Purdue University Indianpolis - IUPUI
Location: Gary, Indiana,
Internal Number: 297396
EXTERNAL AFFAIRS (NW-EXAF-IUNWA)
The position's primary role is to track and analyze performance of marketing initiatives, including, but not limited to, the IU Northwest website and digital media campaigns. Serving as the campus's marketing data analytics leader, the position provides a high level of operational expertise to define and measure key performance indicators for digital media and marketing; provides direction and guidance on high priority projects/initiatives.
Monitors and tracks performance of multiple digital marketing initiatives including, but not limited to, the IU Northwest website and digital media campaigns. Establishes benchmarks and monitors results daily.
Prepares and delivers written and verbal data analysis reports and recommendations on improving performance of digital media campaigns and related efforts.
Researches and stays current on digital media and data analysis standards and emerging technology. Works collaboratively with other digital media, web services, IT and data analyst colleagues in recommending standards, best practices, and related policies/procedures.
Develops and coordinates plans and timelines for implementation of digital media projects to improve performance. Recommends deliverables and resources needed for project completion.
Other duties as assigned.
Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
May provide guidance to lower-level Marketing Generalists.
Bachelor's degree in communications, marketing, English, public relations, computer science, information science, data science, or a related field.
2 years of experience in a relevant field.
2 years of experience in data analysis, reporting, or related experience.
Familiarity and experience with data driven marketing practices and tools.
Combinations of related education and experience may be considered.
Proficient communication skills.
Maintains a high degree of professionalism.
Demonstrated time management and priority setting skills.
Demonstrates a high commitment to quality.
Possesses flexibility to work in a fast paced, dynamic environment.
Seeks to acquire knowledge in area of specialty.
Highly thorough and dependable.
Demonstrates a high level of accuracy, even under pressure.
Excellent organizational skills.
Excellent collaboration skills.
Demonstrates excellent judgment.
Decision making skills.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page .
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
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About Indiana University Purdue University Indianpolis - IUPUI
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.