The Email & Engagement Marketing Manager will be responsible for overseeing BSWH’s customer journey strategy (through vehicles such as email campaign strategies and marketing automation) across all service lines. This individual will work directly with internal stakeholders, agency partners, and other marketing strategists to enhance customer journey streams and nurtures to provide a best-in-class user experience through the funnel. The candidate will help grow the effectiveness of BSWH’s email engagement by leading the strategy, management, and monitoring of overarching nurture marketing and specific campaigns.
ESSENTIAL FUNCTIONS of the ROLE
Serve as an in-house expert for all things related to Customer Relationship Management (CRM) including email best practices, content and nurture campaign strategies
The candidate should stay up-to-date on all emerging trends and best practices in CRM and be familiar with various MarTech tools that enable a strong strategic foundation
Oversee exploration of data to develop and adjust engagement strategies
Coordinate customer journey strategy execution amongst cross-functional teams
Act as strategic partner to cross-functional marketing teams, provide recommendations for email strategies and ensure each campaign is optimized for audience segment and service line
Analyze email marketing results within marketing platforms
Approve smart list criteria, nurture rules for different lead stages, and tracking conversion goals
Be an advocate for growth of internal employee engagement program across the organization
The information contained in this job description is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, and abilities needed to perform the job. Please note that management retains the right to assign or reassign duties and responsibilities to this job at any time. The ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, integrity, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Baylor Scott & White Health.
KEY SUCCESS FACTORS
Strong analytical skills, especially in customer journey analysis, email creation & optimization, nurture strategy, and measurement
Strong cross-functional leadership
Experience in optimizing landing pages
Comfort in working flexibly and iteratively with large sets of data
Experience in developing and tracking towards KPIs
At least 5+ years of experience in email marketing/customer success, SMS Marketing, data analysis, and/or healthcare
Passion for the customer journey and the newest trends, tools, and best practices
Comfortable working under pressure in a complex and sometimes ambiguous environment with minimal supervision, with the ability to influence action across teams
The successful candidate will be analytical, creative, forward thinking, resourceful and adaptable with a positive attitude and strong work ethic
- EDUCATION - Bachelor's - EXPERIENCE - A minimum of 5 years experience required
Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!