1. Sales Strategy a. Review existing channels and customers and determine if they can be optimized further.  Bring new opportunities to the Press in a rapidly changing market.  b. Set ambitious sales targets (at signing, after seasonal launch, and for university budgets) and provide budgets for publicity, marketing, and co-op spend. Take responsibility for achieving forecasts.  c. Take the lead in creating sales-specific targets/goals both for reps and by major account, and take responsibility for calling on the national accounts. d. Monitor sales trends by channel and adapt sales strategy accordingly. e. Take responsibity, with Sales Director, for key customer management, including Amazon, Barnes & Noble, and Ingram and the major institutional aggregators such as JSTOR and De Gruyter. f.