The Director of Marketing is a collaborative position that leads the Kalamazoo Symphony Orchestra in successfully executing a world-class marketing and brand strategy to promote KSO concerts, programs, and initiatives regionally and nationally. Reporting to the Executive Director, the Director of Marketing is responsible for planning, implementing, and evaluating a multi-channel promotional strategy to drive contributed and earned revenue growth, while building and managing the organization’s visibility in the community. This position manages the organization’s communications efforts and sales strategy, and oversees marketing activities.
This position generates strategies that will connect patrons and audiences to memorable and impactful musical experiences throughout the community and is responsible for the overall expression of the KSO’s identity in the content it creates and through its external marketing and communications strategy.
As a key member of the leadership team, the Director of Marketing will ensure that the marketing and brand strategies align to help promote KSO’s artistic vision, and shares in the KSO’s commitment to diversity, equity, inclusion, and access (DEIA). The position supervises three direct reports and various sub-contractors, with potential for seasonal interns.
• Bachelor’s Degree or equivalent • Five or more years of experience in public relations, brand marketing, or related fields • Knowledge of arts marketing and/or classical music is preferred • Demonstrated success in sales and marketing activities • Strong content creator. Excellent communication skills, both verbal and written • Strong project management and organizational skills • Experience creating and executing a marketing budget, including negotiation, ROI analysis, and RFP experience • Excellent interpersonal and organizational skills • Must be an excellent problem solver, highly self-motivated, and able to work quickly in a fast-paced environment • Experienced copy writer and skilled in working with creative talent, including designers and artists • Experience in nonprofit leadership a plus • Familiarity and confidence in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint), Adobe Creative Suite, and familiarity with html and Tessitura, or other Customer Relations Management system • Must have a positive attitude, strong problem-solving skills, be able to work as part of a high-functioning team, possess a passion for the performing arts, as well as a strong desire to bring them to audiences
Founded in 1921, the Kalamazoo Symphony Orchestra is Southwest Michigan’s premier musical organization and the state’s third largest orchestra. Serving Michigan’s fourth largest metropolitan area, the KSO provides more than thirty concert performances each year, reaching more than 40,000 adults and youth per year with great symphonic music and world class guest artists. With an equally vibrant educational mission, the KSO offers school-based programs that music teachers rely on to support their curriculum, and afterschool programs that have been recognized by the National Arts and Humanities Youth Program Awards and Carnegie Hall’s Weill Music Institute. The KSO has won numerous awards and grants, including the Met Life Award for Arts Access in Underserved Communities, the National Endowment for the Arts for its extensive education programs, and a major Ford Foundation grant to establish its innovative Artists in Residence program.